@james_gil for creative mode try art. Painting, drawing, doodling, shaping clay, freewriting. If you're looking to solve a specific problem you can use colors or more "abstract" ways to "extract" ideas. Color what the problem looks like. What color or colors come your mind when thinking about the problem. Now if the problem didn't exist, same question.
For sleep mode it is a challenge for me to turn off! Music/dancing, working out. Having a power up playlist. I can share mine if you like!
First I look at what problem I am trying to solve. Then I use Bionics. All inventions come from there. 😉
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Talking to people, friends and family, getting advice from people who has started there own product line and also posting it on social media and seeing what people think of it and what they need and doing research on the current trends and problems as well
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Products from real world is the simplest answer. But you are processing real world with your thought process, in business which could wrong 99% of times and only 1% succeed, that's been the story of Tech Start Up across the globe. Innovation has to be backed by dollar value. Value innovation is real word for creators and consumers.
Diary your day, anything you see yourself doing more than 2 times can potentially be a habit
Habits are the best source for big problems
Then I'll google and 99.999% find someone else solve for it. Then evaluate if this is something I care about enough.
Then search competitor reviews and tweet threads to find anything bad people have said
If none, I look at gaps I find in the product with my own wants and experience
Once done, then find out main areas the competition markets in and I see if i can market there too or if i've got no chance.
Proceed to reach out to potential users via a landing page, give lifetime deal discounts to them, once i get 10-30 lifetime deals build out MVP in 2-3 weeks
For me, most of them happen to arrive while thinking and questioning on a very niche topic of interests. Most of the time the end goal isn't to think of an idea.
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Asking your customers and analyzing competitors on a regular basis. Also it is useful to read researches from companies like Deloitte to investigate trends in your niche and think in which direction the market moves.
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Hey Design Systems