Foreplay V2
Browse 500k Ads, Build a Swipe File & Write Briefs with AI
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Zach Murray

Foreplay V2 - Browse 500k ads, build a swipe file & write briefs with AI

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Foreplay V2
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The complete winning ad workflow! Supercharge your ad production from competitor research to crafting a winning ad brief with AI. Browse +500k winning ads, save ad inspo from anywhere, and effortlessly script & storyboard your next winning ad.

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Zach Murray
Maker
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Hey Hunters 👋 In 2022 we launched Foreplay as a simple tool to save ads from Facebook Ad Library. After talking to customers and endless iteration, we are launching Foreplay 2.0 - our most significant update with over 100 updates and a whole new product... Talking to our rockstar community led us to a realization. Ad inspiration was step 1 ... what people needed help with was writing ad briefs at scale. 📝 Introducing Foreplay Briefs Transform your ad inspiration into actionable ad briefs & storyboards packed with features, including; • Video-to-Script AI • One-click storyboard generator • Brand Profiles • Modular Brief Editor • Magic scene re-write • Multi-language briefs • White label brief page for agencies & so much more 🚀 Along with the all-new brief product, we are shipping an incredible amount of updates and features to our current products, including; 💾 Swipe File - Save ads from anywhere forever! • Save ads from LinkedIn • Hover Scrub (videos) • Re-Designed Dashboard (5x the speed) • Sub-Folders ✨ Discovery - The largest community-curated ad library in the world! • Improved search with AI • Discovery personalization • Personalized emails full of ad inspiration (Daily or Weekly) 👔 Foreplay Merch - available at shop.foreplay.co I am incredibly proud of the immense amount of work everyone on the team put it to make this happen, getting us one step closer to the complete winning ad workflow. Hope you like it!
Aazar Ali Shad
@foreplayzach can you send some videos on how to use Modular briefs, magic scene re-write here? Love that you have LI ads too now.
Zach Murray
Maker
@aazar_ali_shad1 Yes absolutely, we are publishing feature-specific tutorial videos early next week.
Wesley St Amand
@foreplayzach well done sir. Our teams favourite tool by far. Cool to see how far it’s come and see you building it with so much intent the last couple years! Kudos brother. We use it everyday.
Yahw | VV | AI scout
Hi @foreplayzach. I'm from Venture Vault. We have 200+ VCs and Angels currently looking for AI projects. Are you interested in seed & private rounds? Please, contact me on Telegram (in my bio). I will create a group with my team to help match you with VCs. My congrats on the launch. AI Ads marketer is there. Great product!
Deb Mukherjee
This is, by far, the BEST ad inspiration and creative brief platform ever! Love what Zach has done for the DTC space.
Zach Murray
Maker
@debgotwired DTC community is fam 🤝
Aazar Ali Shad
Foreplay is helping me get millions of dollars in ads without them knowing. It's my little secret. Why? Well, I believe you are one ad away to find your winning creatives and you always need ideas. I sound smart and keep giving them examples from Foreplay. It has helped me: - Come up with ad ideas - Communicate with the design and video team - Inspire my UGC creators And on top of it, it helped me create my newsletter. You can see an example here: https://www.blog.theperformers.i... I owe my creator and performance marketing credit to Foreplay. Loving the new updates, especially the AI briefs.
Zach Murray
Maker
Thanks for the support @aazar_ali_shad1 - the full-release of briefs is incredible.
Noah Tucker
This is hugeeeee.
Dragos Bulugean
Congrats for the Foreplay V2 launch!🚀 I can see all the hard work that went into and you guys nailed it! Really great job 👏🤞
Zach Murray
Maker
@dragos_bulugean Thanks for your support man.
Greg Boudenkov
So good. Big part of our team's creative process. Easily saves hours each day on briefs and ideation. The chrome extension alone makes it worth it. Way to go @foreplayzach
Zach Murray
Maker
@greg_boudenkov1 that is music to my ears. So glad your team gets so much use out of it.
Nazar Legeza
It is an amazing tool! Congratulations 🎉
Zach Murray
Maker
@nazar_leheza Thanks for your support 🙏🏼
Stephen Hakami
Foreplay is absolutely the greatest tool to help make better ad creative. Congrats on the launch Foreplay team!!!
Zach Murray
Maker
Thanks Stephen! @torchstephen
Vicki Jakes
This is one of the best tools we use at my agency. Makes me look like a creative ninja when I rock up with Foreplay swipe board
Zach Murray
Maker
@vicki_jakes creative ninja! Im stealing that for our landing page ;)
Brian Blum
Huge fan of Foreplay and where Zach is taking this thing. Can't wait to streamline my entire workflow with this update!
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