findable. - Free marketing optimization for ChatGPT, Google AI, Claude
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findable is a full Answer Engine Optimization (AEO) platform for unlocking ChatGPT, Google Gemini, Google AI Mode, Meta AI, Grok, Perplexity and co for marketing and sales.
With findable free we have now added a comprehensive free plan that includes everything you need to get started with Answer Engine Optimization.
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findable.
Hey makers & creators,
It’s Pete from findable.
Today we’re launching Findable for the second time, but this is a very different Findable than the one you saw before.
We’ve helped thousands of companies win in AI search since launching in first in July last year.
And today there’s some big news: Findable is now free.
We’ve just released Findable Free, a full Answer Engine Optimization (AEO) platform that anyone can use to start being visible inside ChatGPT, Google Gemini, Google AI Mode, Perplexity, Meta AI, Grok, and other AI systems. No trial, no credit card, no catch.
Findable free is a real starting point for AEO.
This matters to me personally: my first business was a small brick-and-mortar store. Back then, free tools were the only reason I could learn, experiment, and eventually grow.
Making Findable accessible to every company in the world is something I genuinely care about.
But this launch isn’t only about free.
We’ve also shipped a major product update. Findable is now a complete AEO suite that helps you:
Audit your brand in AI search
Benchmark against competitors
Track key vitals like SEO, speed, and E-E-A-T
Monitor specific prompts across LLMs (in our PRO plan only)
Create and optimize content for AI systems
Understand where you win and where you’re invisible
If you’re doing marketing, SEO, growth, or demand gen in 2026, AEO is now essential and Findable Free is built so you can start today.
Would love your feedback, questions, and upvotes if this resonates. Let’s unlock AI search together. 🚀
@peterbuch Congrats! Do you monitor for AI hallucinations in generated content?
findable.
@peterbuch @kimberly_ross in the brand report you can see what a model knows about your brand, often surprisingly many hallucinations when the model is not grounded using search.
Gen Expert
findable.
@ahmer_saud thanks for trying, please let me know how we can make findable even better for you
findable.
@ahmer_saud thanks a lot for giving findable a try.
I'm especially interested in what you think about the "Content" tab where we run a full content gap report for you.
Let us know if you find anything we can make better.
Gen Expert
findable.
@ahmer_saud awesome! let's go :)
Congrats on the launch! @peterbuch !!
Indeed, AEO observability is key to today’s business success. Since you’re experts in AEO, when you optimize a page for SEO, is it also automatically optimized for AEO, or is that not necessarily the case?
findable.
@jorgealonsodf thank you, Jorge, I appreciate the support.
If you are optimizing your page for SEO it certainly helps. But AEO goes beyond what's on your website. With findable we show you how LLMs like ChatGPT see your brand, and how they talk about you. Also what you can do to rank better. So SEO is 70% of the work, but the real growth opporuntities are often in the sources that LLMs use.
Happy to jump on a call to chat more.
findable.
@peterbuch @jorgealonsodf like @peterbuch already said: SEO definitely helps and in a sense AEO is an extended version of SEO (and arguably modern SEO is AEO) so it is a bit tricky to answer the question without getting into word definitions :D
I think the good news is: if you have an existing, strong SEO foundation you do have a head-start when it comes to AEO.
But the flip-side is also true: if you start from scratch, with a new brand/startup/product and even if you do not have a strong SEO background there are tons of things you can do to get more visibility.
AEO is so broad and there are so many angles to improve (on-site content, off-site content, social, press, training material, video, search, …)
That's why I'm so excited about this launch: you can just sign up for free, set up your brand and immediately benefit from findable and you get continuous monitoring, reporting and content opportunities our of the box.
Congrats on the launch! 🎉 Love this focused LLM SEO toolkit for real AI search visibility.
findable.
@zeiki_yu thank you for the support, let me know if you have any questions on findable
findable.
@zeiki_yu thank you for your kind words, please let us know what you think of the platform
SEMrush
Congrats! Shipping a free tool like this is a big step. AEO / GEO is still an unexplored territory, so having data and tools that add clarity is really helpful. Will definitely test the tool.
The score looks interesting. Should it be seen as an alternative to domain authority in SEO? How is it calculated?
findable.
@alina_petrova3 great question!
Right now the findable score is based on what models know about the brand without access to search, robots.txt settings for crawlers, web performance metrics and a trust model (modeling Google's EEAT guidelines).
That said, we are adding more signals to the findable score.
The idea is to provide a reasonable score to benchmark against + ability to improve systematically.
Wow Peter! It's amazing finding a tool like this for free. I'll give it a try of course and I'll be back with deep feedback
findable.
@german_merlo1 thank you, Germán. Let me know what you think?
findable.
@german_merlo1 thank's a lot for checking out findable. Looking forward to your feedback!
Zivy
This is solid @peterbuch . AEO is quickly becoming as important as SEO, and having a free plan lowers the barrier nicely. Excited to see how teams use this.
findable.
@harkirat_singh3777 thank you, Harkirat.
findable.
@peterbuch @harkirat_singh3777 can't agree more. Super happy to be able to roll out the free plan so everyone can get started with findable as full featured Answer Engine Optimization platform.
Incredible
Amazing reports! I wish there existed a export button so i can show my team members a pdf.
findable.
@flundberg_at_incredible great feedback. We are working on adding even more export, reporting and collaboration features. Stay tuned!
Can you tell me flow suppose if I search for anything, then how it gets ranked and sources our content in this LLM
findable.
@jeetendra_kumar2 Hi Jeetendra, can you elaborate what you mean? tahnk you
findable.
@jeetendra_kumar2 you can just sign up and set up your brand and competitors in findable (takes a few seconds). From that point on findable will help you understand what ChatGPT, Grok, Google AI Mode, Gemini, Claude et al think about your brand and your competitors, why and what you can do about it.
JDoodle.ai
Congrats, guys. In your experience, how long does it usually take to get mentioned by LLMs after starting to use your tool?
findable.
@gokuljd great question. In some cases you can improve your visibility almost instantly.
Seconds to minutes (!)
Some of our customers find actionable low hanging fruit as soon as the first findable reports are done (a few seconds after signup).
Why is this possible so fast?
Because ChatGPT and co use search heavily.
It depends on the space, personas, topics, prompts, competition and so on of course.
But to give you a concrete example: launching on Product Hunt is an excellent way to get onto the map fast. Especially when your product or service is still a rather unknown.
Why? Product Hunt ranks well on SEO so it is quite findable by search tool use of ChatGPT, Gemini, Claude and so on.
But more than that: the models know that Product Hunt and the community around Product Hunt (similar to reddit) are a destination / directory that gives orientation.
Also there are a lot of forums, blogs and newsletters that talk about what's new on Product Hunt, which again helps with SEO but also with visibility in model training data long term.
So while it might take a while to get SEO on your own website going you can make progress fast when you get into the right directories or other off-site destinations like reddit, podcasts, magazines, social media and so on.
That said: don't underestimate longer-term efforts like investing in owned media + your own SEO.
Please let us know how findable works for you and if you found low hanging as well as longer term stuff that helped you.
JDoodle.ai
@__tosh that makes sense. I will defiantly give a try. Thanks.