FanBase
The AI Copilot that turns social followers into customers
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FanBase - The AI Copilot that turns social followers into customers

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Introducing FanBase, the AI platform for social marketing. Most tools rely on workflows you set up and launch. FanBase runs an AI Copilot that plugs into your socials through official Meta, X and TikTok APIs and actually learns: your voice, your audience, who your loyal followers are, and which are worth converting. It automates comment-to-DM, builds a profile for every follower, flags buying intent, and drafts replies to your comments and DMs.

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Maker
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Hi! I'm Gauthier from the FanBase team, and as you can imagine, today's a big day for us. For two years, we built bespoke fan apps for some of the largest esports teams and gaming brands in the world. Our biggest challenge was always the same: converting social followers into users of those apps. Getting people to leave the platform they love is hard. So we built the new FanBase around two principles. First, meet people where they already are. Instead of pulling followers off socials, we give brands and creators the tools to engage, convert and nurture their audience right on X, Instagram, TikTok and the rest, no redirect required. Second, AI agents should be proactive, not another workflow to set up. Most tools hand you a blank automation builder. We wanted the opposite: no prompt, no setup. So we built our own memory system that learns a brand's voice by pulling every comment, mention and interaction, then monitors your socials and acts like your best marketer. It spots buying intent in a comment and triggers a DM, answers your loyal followers instantly, and recycles content across platforms. Basically, all the tools we wish we'd had for the last two years. Feedback, good or bad, is very welcome!

Curious how the AI actually learns my voice over time. Does it need a batch of past posts to get started, or can it pick up my style as it goes from the first few replies?

Maker

 Hi Selma!

When going through our onboarding, the AI Copilot will go through your recent posts to get a first understanding of your voice, your audience, and build an initial knowledge which gets refined over time.

So while the AI Copilot gets smarter over time, we spent a lot of efforts making the onboarding an actual useful step to let you get value out of the product instantly.

how does the AI actually pick up on my voice and tone without me having to feed it a bunch of old posts first

Maker

 It learns your voice based on older posts, but you don't have to "feed it" or do anything manually. When you connect your socials (part of the onboarding or later on via the settings), the AI Copilot will do an initial scan of recent posts to improve the knowledge/memory it has about your, your style of writing, the emojis you use etc... and get smarter over time.

the buying-intent-triggers-a-DM part is the one I'd want guardrails on. unsolicited brand DMs already have a spammy reputation, and if it's triggered off a public comment, there's a real risk it reads as "why is this brand watching me that closely" instead of helpful. is there a delay, rate limit, or human review step before the DM actually fires, or does it go out the moment the signal is detected?

Maker

 Hi Gal! Yup, at the moment DMs aren't triggered automatically for buying intent.

  • In the case of a "keyword-to-DM" automation, those are sent automatically.

  • But if the AI Copilot detects a comment worth answering to, it goes to the Review section where the user can edit/approve the DM before sending it out.

 that's a sensible split - fully automated for the keyword stuff where the trigger is unambiguous, human-in-the-loop for the fuzzier AI-judgment calls where a wrong read costs you the relationship. makes sense you'd want a person to catch it before a DM goes out over something the AI misread as buying intent.