Discover rapidly growing content topics before they take off
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Josh Howarth

Exploding Topics - Find proven topics before they take off.

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A one-stop aggregator for trending topics in health, business, marketing, fashion and more. Topics are sourced from millions of data points, including search, shopping and online communities.

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Brian Dean
Maker
Hey Everyone 👋 I'm Brian Dean, Co-Founder of ExplodingTopics.com. I’m really excited to share Exploding Topics with the PH community and hear your feedback, questions, and ideas. ☔️The Problem It’s no secret that trending topics and keywords are awesome for SEO. New keywords don’t tend to be super competitive. And by getting in early, you can ride the wave as more and more people start to search for that term. 🌊 But how do you find these new, trending keywords? Well, I used to type random keywords into Google Trends and hope for the best… and scan Reddit threads to see what people are talking about. Both of these approaches were super time consuming and inefficient. What if there was a way to find emerging trends... automagically? In other words, what if a tool scraped the web for topics that are blowing up right now? Even better: What if you could find all of these emerging topics in one place? Spoiler alert: that’s what we just built. 😃 🛠The Solution Exploding Topics is a new tool that analyzes millions of data points around the web from sources like: ⚡Search ⚡Shopping ⚡Online communities ⚡Tech news And it identifies new topics that are starting to explode. 💥 That way, you can create content around these topics... before they get super competitive. We are super excited to be on Product Hunt today! My co-founder Josh (@joshahowarth) and I will be around all day to listen to any ideas and feedback you might have. Thanks!
Corey Gwin
@joshahowarth @backlinko Any plans for an API? :)
Brian Dean
Maker
@joshahowarth @corey_gwin Not at the moment but it's a possibility for sure.
Murph Alt
@joshahowarth @corey_gwin @backlinko How does this compare to Buzzsumo? Thanks.
Brian Dean
Maker
@joshahowarth @corey_gwin @murph_alt BuzzSumo is great for finding specific types of content that has done well. This is for finding topics that are trending up.
Murph Alt
@joshahowarth @corey_gwin @backlinko Brian, it is little unclear to me still. When I go to https://buzzsumo.com/ on their home page, I see Trending under their Discover....is that different?
Glen Allsopp
In typical Brian style, the execution on this is great. Even more telling is that I've been back a few times, rather than just the initial "Oh that's cool" quick glance. I'm super curious what a one or two week timeline might look like - even if it's not as 'clean' and there are some anomalies, but the one month view is still really interesting.
Brian Dean
Maker
@gaps Thanks Glen! I appreciate that. I'll ask Josh about shorter timelines. As you've seen, the one month timelines don't look super clean (it's the nature of new topics and trends). I'd also be curious to see a one week timeline for things that are in the super super early stages of taking off. Like you said, these may look a little spikey. But still worth looking into. Great suggestion!
Josh Howarth
Maker
@gaps Hey Glen, haha - thanks man! Big fan of Gaps.com :D I actually dug into the 1 week, but it's too zoomed in so a lot of things look flat with a massive drop in relative volume at the weekend.
@gaps You are everywhere man. I find you everywhere. Every groups. Appreciable man
Dan Benoni
Wow. That’s like a pre-curated Google Trends on steroids. Love it. 🙌🏽
Brian Dean
Maker
@danbenoni Thanks Dan! Exactly. It's a curated list of terms/topics/keywords that are trending upward. But we also have a layer of curation to make sure that the terms are actually usable for content creators.
Josh Howarth
Maker
@danbenoni Thank you Dan - appreciate it!
Coder Dan
I really enjoyed reading Trennd every weekend. Can't wait to see what new insights Exploding Topics brings!
Brian Dean
Maker
@coderdannn Thanks Daniel! Josh has already expanded the source set quite a bit. So new topics are coming in more often than before. We're also working with a few other sources that should hopefully ramp things up even more.
Josh Howarth
Maker
@coderdannn Cheers Daniel!! Really glad you enjoyed it, and yeah we have a lot planned for Exploding Topics coming up 😛 It's not just search sources anymore like Brian said, we now have social, shopping and way more coming.
Coder Dan
@joshahowarth @backlinko Awesome guys! Hopefully you will bring back the weekend updates
Brian Dean
Maker
@joshahowarth @coderdannn Absolutely. We definitely need to add/relaunch a weekly newsletter that features cool trends. Just need to figure out the best way to do that long-term.
Coder Dan
@joshahowarth @backlinko The original one was pretty good, although it didn't have a clear target, just a random spattering of keywords, which was actually pretty interesting. Maybe have some different categories that readers can opt into?
Vincent Denise
Congrats @backlinko & @joshahowarth 👍 I followed Trennd since the beginning and I appreciate your new brand name "Exploding Topics" I think emerging trends are one of the more interesting aspects of Internet and have a tool to monitor them easily is a good way to get the job done for writers and curators. Also it can create a new generation of digital gold prospectors like Product Hunt did with the aggregation of fresh tech products. Question: what's your favorite exploding topic at the moment? Can't wait to see emerge the next "Boomer" 😄 https://explodingtopics.com/topi...
Brian Dean
Maker
@joshahowarth @yesnoornext Thanks Vincent! I agree 100%: this is a really interesting space right now. The trends are already out there in forums, on search engines and on shopping sites like Amazon. And we can confirm the trends with existing tech (like Google Trends). The missing part is a central place that someone can visit to find these trends. To answer your questions: my favorite exploding topic is probably "stasher". It's one of those products that has taken off in an under-the-radar way (kind of like instant pot).
Josh Howarth
Maker
@backlinko @yesnoornext Thank you Vincent!! My favourite exploding topic at the moment is: https://explodingtopics.com/topi... There's all these interesting bamboo products coming out lately, including this and Bamboo toilet paper! But then, on the techie side, I like the trends that let indie makers build easily like: https://explodingtopics.com/topi... and https://explodingtopics.com/topi...
Aaron Lee D'Souza
This is absolutely amazing, @backlinko. There has been a demand for such a product/service for quite a while. Question/feature request - Is there any plans to send out a weekly newsletter with upcoming/past trends of the week? Personally I think engagement would be really high in a format like a newsletter (similar to Glimpse).
Brian Dean
Maker
@aaroniclee Hey Aaron, thank you! Absolutely. The previous version of the site (Trennd) had a weekly newsletter that was well received. So we need to get that back up and running.
Jake Hyten
@backlinko @aaroniclee I'm ok not seeing past trends but love the idea of providing some information around the exploding search. Similar to Glimpse where we can get a quick easy read.
Brian Dean
Maker
@aaroniclee @jake_hyten I agree 100%: Noah and the team at Glimpse not only do an awesome job finding and curating trends, but they also provide helpful context around each trend in their newsletter.
Meng Lin
Hi @backlinko great idea, it really is like a much user friendlier version of Google Trends. Question, if you sign up to the Standard plan, is there some sort of welcome email series?
Brian Dean
Maker
@backlinko @digimeal_meng Thanks Meng. With a Standard plan, you get access to our previous reports. And the next 2 reports as part of your 14-day trial. Does that make sense?
Meng Lin
@backlinko perfect, thanks !
Vinay T John
Hey Brian, The tool is cool. I felt the gradient value useful but can't get my head around the exponent value. In majority of the cases the exponent value should be directly correlated to the exponent value. Congratulation & all the best to Josh & you.
Brian Dean
Maker
@vinaytj Thanks Vinay. Glad you enjoyed it. I'll have to wait for Josh to chime in on that question.
Josh Howarth
Maker
@vinaytj Thanks Vinay! Yeah the exponent value is the b of the best fit exponential curve y = ae^(bx). So this is basically how much the trend curves up and has hockey stick growth. (We do multiply all of the exponents by a constant to take it from being things like 0.000....026 to 26 so that they're more readable, but this factor is constant across all the topics.)
András Novoszáth
@vinaytj @joshahowarth Thanks, really useful! Would you mind to link a resource which you think explains well how the exponential curve behaves in terms of the exponent and the gradient? Or, even better, would you write a few lines about how should we interpret these metrics? (I assume this might be in a future FAQ anyway...) ;)
Josh Howarth
Maker
@vinaytj @andras_novoszath Yeah of course. When you click into a topic, the exponent and gradient's have little "?" which show the exact formulae used to calculate them :)
Vinay T John
Ed Leake
I love the idea and the elegance of the design. Good luck with the launch Brian 👍
Brian Dean
Maker
@edleake Thanks Ed! I appreciate that. We actually just got the new design out last week and I'm overall happy with how it turned out.
Josh Howarth
Maker
@edleake Very glad you like it :)
Ed Leake
@joshahowarth good work Josh :) It would be so easy to 'over do' the design for this, I think you've nailed it.
Josh Howarth
Maker
@edleake Cheers Ed :D
Uday Kiran
As usual. A great tool by @backlinko. Thank you for doing & sharing this with the PH community.
Brian Dean
Maker
@ukiran_2 Thanks Uday! 👍 👍 👍
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