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Nichole Elizabeth DeMerè (Eithiriel)

eCommerce Personalization Report 2021 - A research study across 200 retailers and 600 consumers

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Netcore Cloud performed a research study by surveying 200 retailers and 600 shoppers in early 2021. The report offers deep insights into personalization goals and challenges for eCommerce retailers and also unearths the major trends to look forward to in 2021.

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Nishchal Joshi
“26% say a personalized experience can drive them to be more likely to buy something more expensive than originally planned.” - Not sure if I would buy more expensive products but I'm sure those products would definitely be relevant for me due to personalization.
Neeraj Manivannan
Maker
@nishchal_joshi Haha most customers would love seeing those personalized product recommendations and this would encourage them to buy more, leading to an increase in Average Order Value as well.
Akanksha Sharma
The report also digs deeper into the metrics impacted for different ecommerce verticals like marketplaces, groceries, jewelleries, cosmetics, and books. This is a very comprehensive research study
Neeraj Manivannan
Maker
@akanksha_sharma6 Yes, we've covered some of the key ecommerce metrics like conversion rate, cart abandonment rate, average order value and many more for each ecommerce vertical
Harshi Palihena
Great work.. Keep it up!
Neeraj Manivannan
Maker
@harshi_palihena Thank you Harshi! Hope it was a good read!
Dilip Agrawal
Awesome insights! Will definitely help ecommerce platforms
Neeraj Manivannan
Maker
@dilip_agrawal Thank you for your kind words, Dilip! We really hope it would be beneficial for ecommerce brands
Mudit Shukla
Fashion & Apparel brands have seen a 35% increase in conversion rates since offering personalization. That's a significant uplift for brands.
Neeraj Manivannan
Maker
@themuditshukla Definitely! Fashion & Apparel brands have seen a significant increase in their key metrics like conversion rate and revenue per user.
Gaston Archibald
Much obliged for sharing this report. It is something. I'm going to restart my business soon and with the insights presented there, it will be definitely easier and more efficient. There are many opportunities to optimize your eCommerce business today and to make it more attractive to customers. Such detailed reports definitely come in handy although it's not the only option. Say, I want to start implementing AI tools like Competera to allocate less time to the management of prices. Also, I'm thinking of moving away from WordPress since I find it less flexible than other platforms. Hopefully, with this branch of tools and the report, I'll succeed with the restart.
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