Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging.

The Demand Generation Marketer's Guide to Drift was written to help demand generation marketers understand how Conversational Marketing can help them drive more leads, book more meetings for sales teams and generate more revenue.