J.H. Cooper, psychometric architect and co-founder of DataSnap, Corectic and CORE Sales Psychometrics. For 25 years, I’ve helped global brands understand what truly drives decisions — not just clicks — through behavioral data and human-centered design. After seeing algorithms manipulate attention, I built DataSnap to flip the model: giving individuals control over how data shapes their digital experience. Make data human again and help businesses communicate with integrity, precision, & empathy.