Dash to Cart 2.0 is live. Own your store, grow your reach.

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We just launched Dash to Cart 2.0 on Product Hunt. 🚀

For the past two years, we’ve been rebuilding around a problem we kept seeing with merchants. Many sellers want something simpler.

Marketplaces are great for traffic and discovery, but merchants give up some ownership and control. Traditional ecommerce gives you your own storefront, but it can quickly become a stack of plugins, apps and tools that all need to work together.

We felt there should be something in between.

That’s what we’re building with Dash to Cart 2.0: a hybrid commerce system where merchants can own their storefront and customer relationships, while still adding a discovery layer to help more shoppers find them.

What’s inside 2.0?

  • Create your own store — launch a branded storefront and keep control of your products, brand and customer relationships.

  • Built-in Discovery — surface products and stores to shoppers beyond the audience merchants already have.

  • Google Merchant Center sync — eligible products can be synced automatically to expand product visibility.

  • SEO + GEO — help make product and store information easier to understand across search engines and AI-powered discovery.

  • PWA built in — give shoppers a more app-like experience without maintaining a separate native app.

  • Guest Checkout — reduce unnecessary steps between cart and purchase.

  • Bundle discounts — create offers that encourage shoppers to buy products together.

  • AI product images — turn simple product shots into stronger selling visuals.

  • AI Insights — choose the areas you actually want analysed, from revenue and customer behaviour to checkout performance.

  • Email marketing and deeper analytics — understand what’s happening and bring customers back without immediately adding another tool.

And there’s more. The goal isn’t to become the platform with the most features. It’s to give merchants more of what they actually need, while keeping commerce lightweight.

We’re live on Product Hunt today:

If you have any questions, comments or feedback, let us know.

We’re here to share what we’re building, listen, and learn from merchants, founders and ecommerce operators.

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