Do people buy products because they're explained well… or because they experience them?
by•
Think about the last product that genuinely impressed you.
Was it the description?
The demo?
A video?
Or actually trying it yourself?
27 views
Think about the last product that genuinely impressed you.
Was it the description?
The demo?
A video?
Or actually trying it yourself?
Replies
It was definitely about trying it out myself. When buying online, especially outfits or shoes, it's all about how it would look on me. I’d take it a step further, at times, "how people around would perceive it?" becomes the dominant factor.
Ctruh Studio
The explanation opens the door, but the experience closes the deal. You can spend hours describing a product, yet a five-minute hands-on demo can communicate more than an entire presentation. The best products don't need to be sold aggressively; they become obvious once people use them.
For me, it's always been trying the product. A good description gets my attention, but the actual experience is what convinces me to stick around.