Juliana Amorim

AI-powered website segmentation by Croct - Turn every click, engagement, and conversion into growth.

Croct is a dynamic CMS with built-in personalization, AB testing, and analytics. Today, we're launching a new version of the product that not only provides real-time data about the user but also historical data. Now you can segment website visitors by the events they perform, specifying recency and frequency criteria for real-time audience segmentation.

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Alex Cloudstar

RFM-style segments + flags in one place sounds handy. We’re on Next.js and juggle too many tools for this stuff. If setup’s light and doesn’t slow the page, tempting. The historical bits (recency/frequency) are the draw for me.

Camila Shiratsubaki

@alexcloudstar You’re not alone, those two points were deal breakers for us as well. That’s exactly why performance has always been a core concern in how we built the product.

From the start, we put a lot of focus on the developer experience, especially for frameworks like Next.js. The goal was to keep implementation lightweight, predictable, and not introduce extra work down the line (or page slowdowns 😅)

Luiza Wagner Ramos

@alexcloudstar Great to hear that, Alex! If you get a chance to try Croct, we’d love to hear your thoughts and impressions.

Xiang Lei

how does it handle data privacy and GDPR compliance when tracking real-time behavioral patterns?

Camila Shiratsubaki

@lightninglx Great question, Xiang! Croct is designed to work with anonymous users by default, especially across open areas of the site. We don’t require personal data (such as email, name, or any direct identifier) to track real-time behavioral patterns or to deliver personalized experiences.
As users navigate the site, Croct creates and enriches an anonymous profile based purely on behavioral signals (pages viewed, interactions, interests, events). These signals are processed and activated in real time, allowing content, personalization, and experiments to be triggered immediately, without tying that behavior to personally identifiable information. :)

Chilarai M

Super awesome! Congrats on the launch

Luiza Wagner Ramos

@chilarai Thank you, Chilarai! 💚

Camila Shiratsubaki

@chilarai , thank you for the support!! 💚

Yu Pan

Love the focus on helping growth teams move fast without blocking on devs.
which use case has shown the biggest lift so far — AI audience segmentation, personalization, or A/B testing?

Camila Shiratsubaki

@pany_ai, that’s a great (and tricky) question :D
It’s hard to point to a single use case as “the biggest winner” because results vary a lot depending on factors like the market, the company’s growth maturity, traffic profile, and how well the team understands its audience.
What we consistently see driving the strongest impact, though, are 360º strategies that look at the entire user journey, not isolated tactics. Teams that combine AI-driven audience segmentation, personalization, and A/B testing tend to move the needle much more than those using any one of these in isolation.
Segmentation helps you understand who you’re talking to, personalization helps you deliver the right message at the right moment, and A/B testing ensures you’re continuously learning and improving. When these three work together, the impact compounds  and that’s usually when we see the most meaningful lifts. 

Yu Pan

@camila_shiratsubaki1 That makes a lot of sense — the “360º strategy” framing really resonates 👍
I like how you describe segmentation → personalization → A/B testing as a compounding loop rather than isolated features.
Curious to go one step further: for teams just getting started, do you usually recommend a specific entry point in that loop, or does Croct adapt the starting point based on data maturity and traffic volume?

Camila Shiratsubaki

@pany_ai I’d say it’s the second option with a very important extra layer: the business goals and the pain you’re trying to solve. That’s what really carries the most weight and ultimately guides where it makes the most sense to start. 😊

George Karan

Awesome launch as always Croct and the Team!

Luiza Wagner Ramos

@georgekaran Thank you, George! Your support is always appreciated 🙋‍♀️💚

Raju Singh

Solid approach to website personalization. Curious to know though - are you seeing adoption from enterprises as well? How do you handle privacy compliance across different geographies?

Camila Shiratsubaki

@imraju Yeah, adoption from enterprise companies has been really strong! In many ways, they have an advantage because higher traffic volumes accelerate experimentation and open up more possibilities for segmentation. We’re seeing especially high engagement from teams that are very data-driven and innovation-oriented, as they’re able to extract value faster and iterate at scale.
On privacy and compliance: our approach is built around anonymous user profiles by default. We work with behavioral and contextual data in open areas of the site, without requiring personal identifiers like email or user IDs. This allows teams to personalize experiences and run experiments in real time while staying aligned with privacy regulations across different geographies.

Luiz Henrique

Wow! This is really amazing. Congratulations on the launch. Everything looks really great. 💚💚

Luiza Wagner Ramos

@lh_gms Thank you, Lu! You are an important part of our history and your support will always be appreciated 💚

Juliana Amorim

👋 Hey Product Hunt!

Today, we're shipping something we've been working toward since the first version of Croct: AI-powered website segmentation.

Until now, segmentation has relied on static data or real-time context. But visitor behavior isn't static: visitors click, browse, return, convert, and change their intent constantly.

So we built a way to turn every on-site action into growth.

With this release, you can understand what they click, what they view, how often they return, and use their behavior to create live segments that learns from real web activity over time. No SQL, no analytics gymnastics, no over-engineering.

What you can do now:
- Segment visitors by real behavior, not snapshots
- Leverage recency, frequency, and intent
- Personalize experiences automatically as users interact
- Run smarter AB tests based on richer audience data
- Turn behavior patterns into high-converting experiences

It's simple, fast, and ready to plug into any website.

As always, we're building this alongside the community. Your questions, ideas, and feedback shape what we do next, so hit us with everything you've got 💚

Let's do this! 🚀

Germán Merlo
Wow Juliana! I used to need more than 3 tools to make all you pointed here! It’s really impressive. Are you competing with mixpanel and intercom at the same time?
Anton Loss

Congratulations with yet another successful launch! Likely you'll get another - #4 medal! Now that's some consistency!

Juliana Amorim

Thanks, @avloss! We aaaalmost made it this time :D

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