MCP for Google Sheets - Connect direct to Salesforce & HubSpot with native formulas

Turn Google Sheets into a CRM command center. Use native formulas like =salesforce_lookup() and =hubspot_search() to query live data from Salesforce and HubSpot—no connectors, no exports. Just one formula, and you're in control.

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's ability to integrate Google Sheets with Salesforce and HubSpot using native formulas is a huge time - saver for anyone working with CRM data! For users who want to integrate with other CRM systems or databases, does have plans to add support for more platforms in the future?

🔥 "Spreadsheet warriors, your CRM prayers have been answered!" 🔥

Coefficient's new MCP is about to make =VLOOKUP look like cave paintings. With native Salesforce and HubSpot formulas, we're talking:

✅ Live CRM data without messy connectors

✅ No more CSV export/import hell

✅ Actual spreadsheet control over CRM data

Game changer questions:

1. Which workflow pains will this solve for you? (Deal tracking? Lead management?)

2. How many hours/week do you waste on manual CRM-sheets syncs?

3. Will this finally kill those clunky third-party connectors?

Drop your hot takes below - who's trying this day one? #SpreadsheetRevolution #NoMoreExports

Congrats on another successful launch! I’ve been using this feature during the beta rollout and can’t wait to see what’s next.

 thanks for sharing, Siavash! Glad to hear you've been experiencing some goodness from the beta! Always more to come...

a game changer product that we needed, real problem solver! congrats Navneet and team on the launch!!

Congratulations on the launch! Here are two quick suggestions:

  • Clarify the Benefit: Highlight the core value right away—e.g., “Turn Google Sheets into a CRM hub with live Salesforce and HubSpot data—no exports, just formulas.”

  • Simplify the Language: Make it more accessible by saying, “Easily pull live Salesforce and HubSpot data into Google Sheets with simple formulas.

Hope this helps!

Being able to use formulas to get data directly from HubSpot is a massive time saver for my team! Congrats on the launch

 love this hear this! Thanks for the support.

We built this to make working with CRM data way less painful. Now you can pull live Salesforce and HubSpot data straight into Google Sheets with simple formulas—no exports, no connectors. Would love your feedback as we keep shaping it!

 and what an incredible build, Kurt! Congrats to you and the team!

Big congrats on the launch. Coefficient is what every spreadsheet power user dreams of live data, no copy-paste, and automation magic all in Sheets. Love how clean and powerful this sounds. Wishing you massive adoption and some spreadsheet peace for all.

 really appreciate the support! One of our new users today mentioned that they had a use case they implemented for the first time today. They had sent out a Google form for a new beta their team was rolling out, and used it to pull in account and usage information from Salesforce for each respondent! The possibilities really are endless for GTM teams!

This is so cool! I love how simple it is to bring in HubSpot data with just a formula. I can't wait to get everyone to import data this way.

 thanks a lot, Victoria! Super powerful team enabler!

is awesome love how it brings live Salesforce, HubSpot, and DB data right into Sheets with zero fuss. what new integrations or AI-powered data insights are you working on next to help users do even more directly in their spreadsheets

 we've got some pretty big stuff brewing. Think faster triggers whenever you need them and more instant insights from the web!