@mulligan thanks brenden. there is a big variation in performance... for example we saw one customer (Voxox) see a massive 50% reduction in churn. Another customer saw double-digit increase in existing users adopting new functionality.
Right now it's hard to provide generic metrics, because the performance is so contingent on design and use case. It's something we'll continue to monitor.
Generally when trying to evaluate performance the key lessons we've seen are:
- Easier to measure this based on specific action (user clicking something) -- Chameleon can measure this without code
- It definitely needs iteration, so the best results achieved by teams that are constantly experimenting -- it should be part of a team's role / responsibility
- Copy and design are extremely important factors that drive performance; most teams underestimate this.
This is super useful for people needing to level up their product and get better adoption. It's so useful to see how other companies are solving the challenges that you are facing. Thanks @_pulkitagrawal
@matt_mims thank you; we know there is a big discrepancy between the quality of in-product marketing and guidance between the best and the average, so hopefully this will help up everyone's game... and create happier users all around!
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This gallery is great to spark new ideas for product use. Collaboration and sharing of ideas is an excellent way to obtain great results. Nice work!
@vibhormadan yes; we're hoping it can help inspire everyone to build more beautiful in-product marketing! Please submit an example if you come across something worth sharing.
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