BooleanMaths - Fix Ad targeting on Meta + Google Ads w/ better attribution

Hi Product Hunt! 👋

I’m Saurav Suman, Co-Founder of BooleanMaths, and I’m thrilled to reintroduce Pulse, our Super Pixel platform for marketers who are tired of guessing what’s working.

💡 Why we built this

As marketers ourselves, we struggled with scattered tools Shopify for stores, Mailchimp for emails, Meta Pixel for tracking, and Google Analytics for reports. Fragmented data and lost conversions meant hours spent cleaning metrics instead of growing campaigns.

We asked: what if all this just… worked together?

🔧 What we built

BooleanMaths Pulse brings AI-driven attribution, conversion APIs, and full-funnel visibility into one clean platform. Now you can:

✅ Set up Meta & Google CAPI instantly with self-serve tools

✅ Track every order, return, and touchpoint even 3rd-party checkouts

✅ See campaign-level ROAS from all your ad platforms

✅ Compare attribution models: First, Last, Linear, U/W-shaped, Time Decay

Watch the platform in action here: Pulse Demo Video
Read Case study: Case Study 1, Case Study 2

📌 Key Use Cases

1. Attribution without cookies

2. Campaign optimization with real business metrics

3. ROAS tracking across the full customer journey

4. Accurate server-side events via Meta/Google CAPI

🚀 What's New in This Launch

Since our last launch, we’ve:

• Launched self-serve Meta & Google CAPI setup

• Added returns and cancellations tracking via Shopify Webhooks

• Rolled out campaign-level performance dashboards

• Boosted speed & scalability with a 25x infrastructure upgrade
  

🙏 Our Ask

If you're a Founder, Marketer, Growth leader or Agency Owner we’d love your feedback:

• Try the 7-day free trial

• Share what attribution challenges you're facing

• Let us know what features you want to see next

Thanks to @rohanrecommends for hunting us and to the PH team and community for the continued support.

—

Team BooleanMaths

@nitesh_kumar76 @ayush_mishra39 @kedar_shenoy @chaudhari_yatin @dev_dhanak @nishigandha_sudame @tushar_verma13 @mr_alentar

Congrats on the launch, team.

product looks good, so does the landing page.

But the name, that's not aligning quite well. Felt like a calculator or e-learning app.

Hope my suggestions would be helpful, best wishes.

Super excited to be back on Product Hunt! 🚀

At BooleanMaths, we have spent the last few months obsessing over the details. Making sure that our CAPI is robust, our attribution is accurate, the setup is seamless. The result is BooleanMaths V2.0 - better and faster than before.

We have built this using genuine feedback from our early adopters and testers who pushed us to keep improving. Huge thanks to them!

Whether you’re running lead generation campaigns or scaling a D2C brand, BooleanMaths helps you see the real

impact of every ad dollar.

Drop your questions, we love hearing feedback.

the option to compare different attribution models is super handy! Congrats!

Excited to see BooleanMaths launch today! 🎉 I had the chance to work on the Google CAPI integration and support pixel tracking improvements. It’s been rewarding contributing to a tool that helps marketers get clearer performance insights across Meta and Google—without relying on cookies. Looking forward to seeing the impact this has!

Hello Product Hunt! I’m Tushar Verma, one of the makers behind BooleanMaths Pulse 2.0, launching today.

BooleanMaths is a marketing analytics suite built to turn every click into clear, actionable insights.

I developed interactive dashboards that visualize your sales and attribution data in real time.

I also built our advanced link builder, seamlessly connecting influencer campaigns, digital ads, and precision analytics.

These smart short links don’t just redirect—they track conversions, build audiences, and measure ROI at every step.

Tie your URLs directly to ads, influencers, and campaigns for instant, data-driven decisions.

Can’t wait to hear your feedback as we help marketers unlock the true impact of their campaigns!

Hey Product Hunters! I'm Kedar from the BooleanMaths team, and we're incredibly excited to launch BooleanMaths Pulse 2.0 with you all today.

As part of this comprehensive solution, I've personally focused on building out key areas like Facebook Ads integration and Conversion API (CAPI). My aim has been to ensure we send almost all required data fields to Meta, striving for full event match quality. This means you get highly reliable data directly from your source, moving beyond the "data without proof" often seen on ad platforms.

I've also poured effort into developing our Shopify app for user tracking and analytics. A core goal here was to accurately match user and order events, even when complex setups with third-party plugins or payment gateways are involved – a common challenge we're confident we've solved. Our aim is to show you precisely how your traffic performs and how much revenue it truly brings in.

Our priority has been to make these powerful integrations incredibly simple for you. Want accurate data and robust CAPI? Just install our Shopify app, and it handles everything automatically. From there, connect your Facebook ad accounts, select the event types you want to send, toggle on CAPI in our dashboard, and that's it!

Sit back and observe your Shopify data matched to its source traffic type, or dive into our CAPI dashboard to see detailed event flows to Facebook. You'll no longer have to worry about ad blockers, pixel issues, cookie restrictions, or device-specific limitations. We're building a solution that takes care of all these headaches, making your data flow smoother and more reliable.

If you're interested in getting accurate attribution and boosting your revenue, join us and support our growth! Thank you for checking us out.

– Kedar (BooleanMaths Team)

Hey! So, it's for Shopify only? Would be awesome with more integrations, I think.

Hi Product Hunters! 🚀

I’m Dev Dhanak, Software Developer on the BooleanMaths team, and I’m thrilled to celebrate the launch of BooleanMaths Pulse 2.0 today.

As part of this release, I had the privilege of contributing to both the frontend and backend:

On the frontend, I crafted the table UI for our analytics dashboard—ensuring data is presented clearly and interactively—enhanced the sidebar navigation to make it intuitive to switch between reports, settings, and CAPI controls, and polished various lightweight components such as buttons, form inputs, and modals to maintain a cohesive, responsive experience across devices.

On the backend, I built a health-check cron system that continuously monitors our servers and instantly notifies both our team and clients via email whenever an issue arises, complete with detailed error logs for rapid troubleshooting.
If you’re ready to transform your data into actionable insights and supercharge your growth, join us on this journey

– Dev Dhanak (BooleanMaths Team)