Finding the right audience is extremely important!
While launching your product, one of the most important part of the marketing process is finding the right audience. Getting good reach does not necessarily mean that you have been a good person in marketing your product. For https://bitgrain.app I got a huge influx of audience, but that was very wrongly justified as a AI first tool. So even though a huge chunk of people came to use my product, they were disappointed that it was not an AI first tool. This caused the SEO to even hamper I guess. So even after getting a huge reach, it did not bring in much fruitful results. Currently I have focused a lot on making corrections so that the SEO picks it up correctly as what exactly the tool is used for and I am getting Users who actually need the platform.
Replies
Wrong-audience traffic can be worse than no traffic at all. It messes with your retention data, shifts support toward the wrong issues, and even the bounce signals can stick around in Google longer than people think. Catching it early matters way more than most founders realize.
Bitgrain
@jared_salois yes exactly, working on that only!
How did you fix it?
Bitgrain
@shahana_rasheed updating meta tags, posting a lot about the platform in Reddit, it's still under fix.
@diptanshu_mahish I agree with the "posting on Reddit" part, that's where you'd find a good number of early adopters who geuinely care about the tech.
This is a painful but useful lesson. I’d separate two fixes: audience targeting and promise cleanup.
If people arrived expecting “AI design generator” and bounced, the issue may not just be SEO keywords — it may be that the first screen needs to say what Bitgrain replaces instead: lightweight design studio, poster/graphic creation, Canva/Figma alternative, etc. The sharper that replacement sentence is, the less the algorithm has to guess who should see it.
Bitgrain
@jim_jeffers The issue that happened was that, a popular blogging website wrote a blog about this tool, without even checking it and claimed it to be ab "AI First Design Studio" this somehow got picked up a lot and Bitgrain got tagged like an AI tool.
That explains the mismatch. If one high-authority article framed Bitgrain as “AI-first,” I’d treat that source almost like a broken integration: ask for a correction if possible, then publish a short canonical positioning page that says what Bitgrain is/isn’t in plain language.
Something like “Bitgrain is a lightweight design studio for fast graphics/posters — not an AI design generator” gives other crawlers and writers a clean sentence to reuse. It also gives you a page to point future articles toward instead of fighting the same misunderstanding repeatedly.