As Apple limits the flexibility of what you can do via their Sandbox there will be a a bunch of apps that simply wont be possible to sell via their App store. For that Binpress seems like a perfect solution. Also as since they allow you to create a demo version it could be a perfect way to get access to some of those users who wanna try a product before they buy it.
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Great team, great new developments! All the best:-)
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The App Guy Podcast - 302 : Lucas Gordon of ProductRank