Pillow

Headspace for sex, now on your iPhone

19 followers

Headspace for sex, now on your iPhone

19 followers

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Meditation apps

•

Mental Health

Pillow is a couples mindfulness app designed to guide you both through intimacy building practices and exercises, that ultimately support you to have a richer, deeper and more loving relationship.

Launch tags:Dating•Couples•Intimacy

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Pillow

Maker

Hey Product Hunters! It’s cool to be back. So Pillow is like Headspace, but instead of in meditation (where you listen alone), with Pillow you listen with your partner. We nurture both physical and emotional intimacy whilst you follow-along to the audio directions… ;) With the rise of dating apps, it’s becoming forever easier to jump from relationship to relationship. Because of this we’re having shorter, shallower relationships and we’ve forgotten how to go deep. I believe our society is crying out for products to help couples be better, together. And that’s what we’re trying to do. Tech doesn’t always have to get in the way… We are exploring the beautiful diversity of human sexuality by offering a variety of episodes that take you and your partner on a range of intimate journeys. In the future, there’s all that cool tech stuff we could do like using the Apple watch to personalise suggestions in real-time based on heart rate.. etc... It’s been a long (and fun-fuelled) 18-month exploration of the #SexTech space (previous prototypes were the Pillow Talk digest and Blindfold.club) - and we’ve been listening and learning from many of you PH’ers along the way. I'm so happy to have Pillow live in the App Store! Would love to hear what you think.. :)

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10yr ago

@darrenux I'd love to hear stories about your prototype strategy (or lack thereof) and learnings. What you were surprised to learn? Was measuring CTR in the digest intended to guide your content production focus in the app?

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10yr ago

Pillow

Maker

@joshbenjamin love this question :) I'm planning on writing a blog post about the learnings soon, too. The Pillow Talk digest started as a way of giving me rhythm. Start small, but keep executing. I also used this an opportunity to learn as much as I could about sex, relationships, intimacy etc. whilst building an audience who received value from the Friday afternoon emails. The "sex positions" link was by far the most popular (partly because it was the first link in the email, but it also related to the majority of the readers). Other links, less relevant to everyone. The digest was never the end goal, and I used this audience to get feedback about potential product ideas using Typeform. I also used the project as a genuine conversation starter to talk about intimate relationships with everyone that I could... and learn as much as I could. I'm UX guy, I over did the research ;) Over the course of the first 6 months, it became apparent there was a gaping hole in the way we learn about Sex, Intimacy, and Relationships. In other parts of life we take classes, lessons and have guided instruction - we learn in real-time, as opposed to reading THEN putting it into practice. We don't with sex. I also started seeing similar "follow-along" apps in the fields of meditation, workouts and yoga... This led to the release of Blindfold.club this time last year. I bootstrapped this from Chiang Mai in Thailand using audio talent I found on Fiverr, and sold the mp3 adventures on Gumroad. Proper MVP style. I gained a little traction, proved that people would buy it, and received tons of positive feedback about the episodes. I learned that getting the voice, tone, pace, and language 'right' is exceptionally important, and very difficult. Our users found Blindfold to be like Marmite - they either LOVED it, or HATED it. Digging in, we found those that hated it were already very sexually explorative couples and were expecting something - given the name "Blindfold" - much kinkier than what we offered. Blindfold has many associations with Fifty Shades Of Grey... and that isn't what were trying to do. Those that loved it were couples who were open enough to try something new, but not already into (or expecting) kink. It was a branding problem. So I went back to London, found the youngest sex therapist in the UK (the long overdue expertise I needed), a small amount of investment, a developer, female co-founder w/ biz bg, and here we are... an iOS app named Pillow with our focus on helping couples be better together by providing a way to more easily try new things in the bedroom, and improve intimate communication. We all want to feel closer to our partner, right?.. :)

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10yr ago

YT Music

Really cool concept! I did initially think this was only for straight couples until I read "Straight or LGBTQI" on the second to last screen. It might be worth swapping some images of same sex couples on the site to make this clearer 😊

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10yr ago

Pillow

Maker

@steve228uk Yeah, it's an interesting problem and I'd love to hear how similar products have solved this. On the one hand, the biggest market is straight couples - and we've already received similar feedback from MF couples regarding images of same-sex couples, "is this episode for us, as there's a photo of 2 women?". But on the other hand, the app is crafted for all couples to nurture their intimacy, irrelevant of their gender. We hope to figure this out in the coming months. My hunch is that we'll need a light level of personalisation... and we are listening, promise! Thanks for the feedback!

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10yr ago

YT Music

@darrenux Really love the idea of personalisation, I'm 100% sure you guys will figure it out. ✌️

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10yr ago

Give Water to Flint

@darrenux I was surprised I didn't get to pick what the details of my relationship during on boarding. I'd love to give the app the info (I'm a woman, my partner is a woman) and have the photos/content change dynamically based on the answers. Regardless, the app is great. 😍

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10yr ago

Pillow

Maker

@_rsamuelson great to hear, and to confirm all the content IS for all couples. We don't use gender pronouns, nor do we reference sex specific parts of the body.. 😄 😄

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10yr ago

Parlay

Interesting! I'm sure there's a lot of room out there to be more mindful and varied. Curious for an example speech excerpt?

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10yr ago

Pillow

Maker

@lorendsr we have 2 voices available at the moment (British female, American Male) and it's a fun angle to play with in the future... a third voice.. in the bedroom! :) who do YOU want Product Hunters? =) Best bet is to DL the app - we'll get an audio sample added to our homepage with an intro video soon!

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10yr ago

CallCast.co

Was there any pushback from Apple/iTunes? And did you have any reservations about getting through the app approval process as you where developing?

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10yr ago

Pillow

Maker

@adamwebber yeah it was a mild concern but no push back. we stay away from profanity and "explicit descriptions that are designed to arouse" - we're "instructional", but I use that term lightly because it's an enjoyable "instructional" experience ;) We're building a product genuinely coming at it from a sex positive and informed placed. There needs to be more apps like this. Seriously, search the App Store for "sex" or "intimacy" and you'll understand what I mean...

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10yr ago

Book Your Sales

Without getting to personal, my wife and I beta tested this. Was interesting to do. I think my suggestion was that it needed two tracks of voice, one for each partner so each gets to be surprised by it. Was fun. And will show up in our lovenotes.email (that wasn't the bottom hunt yday! score for us)

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10yr ago

Pillow

Maker

@sacbookreviewer yes great suggestions. It's something we'd like to explore too. With each partner listening to a different soundtrack you do create a barrier between the 2 of you, but at the same time there are pros with regards to clearer instructions. However, If a couple listen to the same audio via speakers, it brings them into the same intimate space. Lots to explore here, and that's what we intend to do! 😊😊

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10yr ago

eu/acc: European Accelerationism

@darrenux @sacbookreviewer "I think my suggestion was that it needed two tracks of voice, one for each partner so each gets to be surprised by it." I agree x 1000

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10yr ago

Raycast

Hunter

Just in time for Valentine's Day! (If you need that kind of excuse to get creative in bed... 😁) I'm traveling so I haven't had a chance to try this yet, but I like the premise if the implementation is handled well... kind of like Detour, but for the bedroom!

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10yr ago

Pillow

Maker

Hello Product Hunters, nice to meet you :) If you want to read more about Pillow, we have a blog called Pillow Talk (https://blog.pillow.io) where we share our thoughts and vision, some feedback and more. We just crafted a User Guide blogpost to explain what you can expect from Pillow as it is a fairly new concept. https://blog.pillow.io/how-to-us... We received great feedback from beta testers (thank you!) and are still looking for more ideas so please don't be shy and contact us, we would love to hear what you think!

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10yr ago

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