We've spent the last few months talking to D2C founders who sell mainly through Instagram DMs and WhatsApp, and the same problem keeps coming up: customers are ready to buy in the chat, but the moment they're asked to "click here to pay" or fill a form, a chunk of them just go quiet.
Curious what others here have seen is it the extra app switch, trust in the payment link, or something else entirely? And for anyone who has fixed this, what actually moved the needle: faster replies, payment inside the chat, something on the catalog/pricing side?
Most D2C brands rely on Instagram for discovery but struggle with checkout friction. Customers message asking about products, prices, and shipping - then drop off.
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