Behaf - AI agents for WhatsApp, voice & business automation

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Most AI tools lock you into templates and templates lock you into mediocrity. Behaf is different. We build custom AI agents trained on YOUR business - no DIY, no templates, no generic bots. Your agents actually sound like you and work like your best team member.

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Hi Product Hunt! I'm Jerish, maker of Behaf.

Indian D2C customers buy on WhatsApp, but founders drown in manual DMs. Catalog questions, size negotiations, payments, shipping updates. It stops scaling fast.

Behaf is a WhatsApp AI agent that answers product questions, sends PayU payment links, and books Shiprocket shipments inside the chat. The customer stays in WhatsApp the whole time.

We wrote about why this works for Indian D2C:

I'll be here all day answering questions. Would love your feedback on the agent flow.