Behaf 2.0 - Turn WhatsApp into a 24/7 sales channel for D2C brands
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Behaf plugs into the WhatsApp Business API and runs your entire D2C sales flow: product catalog, checkout, payments (UPI/cards/net banking), order tracking, and shipping. Customers browse, buy, and pay without leaving WhatsApp. Built for Indian D2C brands that get 80% of customer conversations on WhatsApp but lose sales to slow replies and manual order handling.
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Hi Product Hunt! I'm Jerish, maker of Behaf.
Indian D2C customers buy on WhatsApp, but founders drown in manual DMs. Catalog questions, size negotiations, payments, shipping updates. It stops scaling fast.
Behaf is a WhatsApp AI agent that answers product questions, sends PayU payment links, and books Shiprocket shipments inside the chat. The customer stays in WhatsApp the whole time.
We wrote about why this works for Indian D2C: https://www.behaf.co/whatsapp-commerce-platform
I'll be here all day answering questions. Would love your feedback on the agent flow.