Behaf's profile on Product Hunt

About

Behaf turns WhatsApp conversations into sales automatically. We help fashion, jewellery, wellness, food, and lifestyle brands sell 24/7 without manual order management. Your platform: • Automates customer conversations with AI • Collects payments instantly (UPI, cards, net banking) • Books shipping automatically via Shiprocket • Sends tracking updates without manual work • Complete customer insights in one dashboard Customers discover on Instagram, chat naturally, pay securely, and track orders—all inside WhatsApp. No website needed. No setup fees. No monthly subscriptions. Just 5% + Rs5 + 18% GST per order. Built for D2C brands that want to scale without the operational headache.

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Maker History

BehafWhatsApp commerce platform for D2C brands

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Joined Product HuntJanuary 24th, 2024

Forums

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19d ago

Behaf 2.0 - Turn WhatsApp into a 24/7 sales channel for D2C brands

Behaf plugs into the WhatsApp Business API and runs your entire D2C sales flow: product catalog, checkout, payments (UPI/cards/net banking), order tracking, and shipping. Customers browse, buy, and pay without leaving WhatsApp. Built for Indian D2C brands that get 80% of customer conversations on WhatsApp but lose sales to slow replies and manual order handling.

p/behaf

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2mo ago

What's the biggest checkout friction you've seen with Instagram/WhatsApp-first brands?

We've spent the last few months talking to D2C founders who sell mainly through Instagram DMs and WhatsApp, and the same problem keeps coming up: customers are ready to buy in the chat, but the moment they're asked to "click here to pay" or fill a form, a chunk of them just go quiet.

Curious what others here have seen is it the extra app switch, trust in the payment link, or something else entirely? And for anyone who has fixed this, what actually moved the needle: faster replies, payment inside the chat, something on the catalog/pricing side?

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4mo ago

What are you building? Drop your AI product below

Doing one of these because I get more from reading what others are building than from any newsletter.

I'll start.