AXL: AI-Native Sales & Marketing OS - Get more clients with AI you already use. 1200+ MCP actions.

Hey Product Hunt, I’m Dmitry, co-founder of AXL.

I started AXL because keeping my sales and marketing tools connected had become a job of its own. I was paying tech guys to connect everything, then was paying again when integrations broke. Leads got lost. I couldn’t trust the analytics. Keeping it all running drained time and money.

We built AXL to bring those tools and customer data into one system. That solved the pain that started this journey (back in 2019 when I had 8,000+ students at my EdTech Accelerator).

Then MCP changed how I saw what we’d built.

AXL gives your AI a body and a memory: tools to take action, and each customer’s history to guide those actions.

“Build our launch page. Add demo booking. Email this guide to new signups.”

Each tracked interaction enriches that history: what someone clicked, how much of a webinar they watched, what they asked. AXL’s lead scoring uses that growing context to help your AI and sales team decide who to follow up first and how.

That’s when AXL started to feel like magic to me. You can use our built-in AI-assistant or connect ChatGPT, Claude, Cursor, or any AI through MCP.

Daniil - my co-founder leads product and engineering; I focus on sales and growth.
We run our own business on AXL, too.

What’s the first sales or marketing task you’d hand over to your AI?

Hey Product Hunt, I’m Daniil, co-founder of AXL. I started working as a programmer at 14 and have been building AXL since 2019.

I’m a technical geek who loves building complete systems. Every step of the customer journey should work together and share the same data.

That’s how we built AXL:
- Capture leads: landing pages, quizzes, and forms.
- Nurture interest: email sequences, chatbot messages, live and automated webinars.
- Close sales: CRM pipelines, AI calls, and AI messages.
- Get paid: checkout forms and memberships.
- Serve customers: online courses, assessments, AI tutors, and communities.

We also built our own video hosting and streaming platform. AXL supports webinars with 100,000 participants, with less than one second of latency for audiences of up to 3,000.

Connecting all these tools gives us something valuable: a shared history of each lead’s interactions across the entire journey. Our lead-scoring model is trained on 1 million deals and uses more than 300 signals to help your AI and sales team prioritize follow-ups.

MCP lets you connect the AI you already use and set up and manage these workflows through simple text commands. Your AI gets both the tools to act and the customer history to guide its actions.

That combination is what excites me most about what we’ve built.

Try AXL with a real workflow you need. Tell me what works, what breaks, and what you wish it could do. I’d love to hear your technical questions, too.

Hey PH fam 👋

After hunting 200+ launches, its inevitable that I noticed a few patterns. One of them is that AI made shipping fast. Weekend projects turn into real products now.

But the week after launch still looks the same. Landing page in one tool. CRM in another. A booking link, an email platform, a webinar app, and a spreadsheet trying to hold it all together.

Building got easier. Selling is still a grind.

That's why AXL caught my eye.

It plugs into the AI you already use (ChatGPT, Claude, Cursor or its own built-in assistant) through MCP. Then one plain-English request can set off a whole chain:

→ A launch page goes live
→ Visitors turn into email signups
→ Each signup lands in your CRM with its history
→ A helpful guide goes out automatically
→ Prospects book a demo when it suits them

And it keeps going from there: webinars, onboarding courses, follow-ups by chat, SMS or AI call. 1,200+ actions, one shared customer record.

I'll be honest. I usually side-eye all-in-one tools. Most do ten things okay and nothing well.

The difference here is where the data lands. Every click, every webinar minute, every question goes into the same lead history. AXL's lead scoring uses it to flag who to follow up with first. So your AI reaches out with context instead of guessing.

Another good sign: the team runs their own business on AXL.

Big shoutout to @dimon_axl and @dan_musato who are here all day 🙌

Would love for you to check it out and share feedback here with the team.