The FTC just put a dollar figure on the gap between a car ad and the real price
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Last week the FTC settled with a Florida dealer group: buyers paid over $3,350 above the advertised price on average, in over 92% of deals.
We build AutoLander, which posts dealer inventory to Facebook Marketplace. The Marketplace version of this problem is quieter. 22.6% of the dealer listings we track change price after going live, and the old number sits there until someone fixes it.
Question for makers here: how do you handle data that goes stale on a platform you don't control?
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