Last week the FTC settled with a Florida dealer group: buyers paid over $3,350 above the advertised price on average, in over 92% of deals.
We build AutoLander, which posts dealer inventory to Facebook Marketplace. The Marketplace version of this problem is quieter. 22.6% of the dealer listings we track change price after going live, and the old number sits there until someone fixes it.
Question for makers here: how do you handle data that goes stale on a platform you don't control?
Data: https://autolander.ai/facebook-m...
Running inventory straight from the dealership's own computer is a smart move, cuts down on a lot of headaches. One thing that would really help would be adding a simple lead inbox that pulls and replies to Facebook Messenger inquiries right inside the app, so the team isn't bouncing between windows when a hot buyer messages at 9pm.
One thing that would really help is a quick response template system for the inevitable Facebook Messenger inquiries. Most leads ask the same five questions about availability, price negotiation, and financing, and being able to fire off a prewritten response with the specific vehicle details auto-filled would save a ton of time compared to typing the same thing all day.