Do you think there's any chance that Apple will win the AI battle?

The most prominent pioneer in AI is certainly OpenAI, but Grok, Perplexity, Gemini, and Claude aren’t doing badly either.

And now that these tools have already adapted to the market, it feels like Apple is only just waking up. 😀

Yes, Siri already partially integrates ChatGPT, but the bigger AI upgrade has been delayed multiple times.

And now I’m reading that in an internal meeting, Tim Cook told employees that Apple simply must win in AI. According to Bloomberg, he reaffirmed that the company will significantly increase its AI investments, as he already told investors.

Plus, Apple is currently hiring people with experience in search algorithms and engine development, aiming to build its answer engine.

Do you think they actually have a chance to succeed, considering how far ahead the others already are?