I can't help but immediately feel perplexed by the idea of surveillance-as-a-store, though arguably this is no more invasive than what already happens when we shop online.
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I heard rumors about this a while back but it was dismissed as being a marketing scheme for their stores and now here it is! genius! Remember when they announced the Echo and the Dash Buttons and ... Amazing
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I think they looked at why AmazonFresh was lagging in adoption and it was because people still want to pick their food/see it themselves. I also suspect they are now looking at industries that are in their sphere that need to be disrupted. This has huge potential and I look forward to trying it.
Looks so good! However is it really possible to use it? It seems to me there could be lots of mistakes in the basket and claims from customers. Is there any data about the accuracy of the algorithms?
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Surely this tech is somehow related to tech they would have to know what robot has picked up what package from a shelf in a warehouse??? Different application same motion 🤔
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Omg this is so cool! Amazon you beat me haha I thought about this idea when i had to stand in such a long queue just to buy a cookie!
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Very compelling vision and an interesting extension of Amazon's real-world strategy. As a customer, I'd give it a shot if it were convenient (location is key) but I'd be unlikely to go out of my way to shop there unless the prices and/or selection are clearly better. In terms of the business, this is category where Amazon has the right scale, brand, and financial strength to expand into... but don't see it contributing to their business in a significant way since these things take time to build out and location is so very important to winning over customers.
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@rrhoover It would be great to have a live chat with the product lead for Amazon Go :)
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