AMA
Official ask-me-anything conversations with notable guests

I’m Justin Kan, former co-founder of Twitch, co-founder of Fractal, and now co-founder of Rye! AMA!

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I cofounded and recently launched - an eCommerce API that lets developers add new revenue streams for their products by adding eCommerce and checkout into any app or website. Ask me anything about Rye, entrepreneurship, eCommerce, and crypto. I'll be answering questions on Friday, the 14th of October!
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Will the Rye token allow to exercise of governance over the ecosystem for future decisions? What are the main utilities?
Yes. Governance will be central.
What's your overall marketing strategy? eCommerce is a crowded space. How are you planning on attracting the right customer? Where are you planning on spending your ad dollars?
our customer is the developer building an e-commerce experience (and they in turn market to the end buyer). Our goal is to be a great API that makes it super simple to build something, and make content around how to build e-commerce apps.
I love it. It's a great initial strategy. Show the value, show the ease-of-use. Best of luck to you and the team!
Congrats on the launch, Justin! You've cofounded multiple companies in the last few years. How do you approach incubating? (I've had multiple conversations about this topic with some friends recently)
I work on what I am good at: sales, recruiting, evangelism, fundraising, and partner with a cofounder who is the CEO and focuses on product. I like working so I find I have a deep well of energy to do the activities I love, and time has never been a problem for me.
how dare you *like* work. 🙌🏼
Why has Operator become Rye? Operator’s vision and branding were so inspiring!
it's the same vision (and mostly the same branding). We liked the shorter domain.
thanks a lot
What's happening with your baby Twitch?
it is a grown man now, all on its own in the world
What is your current habit stack?
Gratitude Journal, Meditation, Exercise, every day
When and how did you learn to code?
I learned by googling javascript tutorials online
Hi! Question about managing storefronts built using your API platform. Is it clear to end users/shoppers that items they order will ultimately be fulfilled by a 3rd party (Amazon, Shopify store, etc.) and not by the developer who launched the storefront? How would customer support issues be handled when the storefront isn't the one fulfilling orders? Must the developer act as a customer support in-between?
Thanks for your support and love!!! We have reviewed the .
How would you market and sell a cohort-based course if you didn't have a brand or audience?
partner with someone who does
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