Alive Time invites you to a new way of life, unbound by the constraints of standard time! This is a new, alternative concept of time. Here, the length of the day and the length of the night are always 12 hours. Sunrise and sunset always occur at 6:00 AM and 6:00 PM, and noon and midnight always occur at 12:00 AM and 12:00 PM. Alive Time features special time points calculated using the golden ratio, clearly displayed on the watch faces. A unique feature is the alarm clock in Alive Time.