Mateusz Koterba

Day 24 building AffiSpark

by

A lot of the recent fixes looked unrelated: public preview, in-browser walkthrough, exit-intent feedback.

Today I think they were really solving the same thing.

A lot of product friction is really sequencing friction.

Same parts, wrong order:

payment before context

handoff before completion

feedback after the user already left

That order changes how the whole flow feels.

Context before payment builds trust.

Completion before handoff keeps momentum.

Feedback at hesitation captures the useful signal.

I think founders often react to friction by adding more product when the real issue is that the existing pieces show up too early or too late.

My current rule: before building something new, ask whether the current parts are just arriving in the wrong order.

Founders: what part of your product got better when you changed the order instead of the feature?

2 views

Add a comment

Replies

Be the first to comment