Mateusz Koterba

Day 17 building AffiSpark

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I think early founders collect too many metrics that describe the business and not enough that steer the product.

My current rule is simple: a metric is only useful if it changes the next move.

“Conversion is down” sounds useful, but it is often too broad to act on.

For me, that one number was mixing pricing hesitation, setup friction, and activation failure.

Same dashboard.

Different fixes.

Early metrics should reduce the search space, not just make the dashboard look smart.

A good summary metric tells you something is weak.

A better metric tells you where to look next.

If the number goes red and the next action is still fuzzy, the metric is probably too broad.

Founders: what metric in your product actually changes what you work on next?

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