Day 13 building AffiSpark
I think early-stage founders overrate roadmap depth and underrate first-session clarity.
The first 10 minutes matter more than the next 10 features.
If a user cannot reach one believable outcome quickly, the rest of the roadmap is downstream of a trust problem.
That has been changing how I prioritize product work.
Promo-code attribution, a public preview, and a real walkthrough flow looked like separate tasks.
They were really doing the same job: helping the first session produce one believable win.
Early products do not need to prove everything.
They need to prove enough for the user to give you another 10 minutes.
My current rule: before building the next feature, ask whether the current product earns more attention.
Founders: what was the first believable win your product had to create before users started sticking around?


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