ICYMI: The latest #AppleEvent was yesterday.

The TLDR; Apple took the hood off iPhone 11, iPhone 11 Pro, the Apple Watch Series 5, the 7th Generation iPad, and revealed launch dates for Apple Arcade and Apple TV+.

A few more details...

Apple kicked off the event with Apple Arcade, the company’s upcoming subscription service for video games, where users will get access to over 100 new and exclusive games. It’s officially launching on September 19th in 150 countries, and it’ll cost you $4.99 per month.

“Is this the end of free games on the App Store?” - E.B.

Good question, E.B. We’ll see. 🤔

Reese Witherspoon and Jennifer Aniston once again showed up to the Apple event, but only on screen this time. Their new show, The Morning Show, will premiere November 1st, along with more original programming for Apple TV+, an ad-free streaming platform that Apple's been working on for years. It will also cost $4.99 per month unless you buy a new iPad/iPhone/Mac/Apple TV — in that case it's free for a year.

Speaking of new hardware, the seventh generation iPad comes with a smart connector so you can connect it to a full size-keyboard. And apparently you all are still using iPads for Netflix, reading, drawing, taking notes and watching Instagram Stories.

Other cool things: The Apple Watch Series 5 has an always-on display that brightens when you move your wrist and the iPhone 11 Pro has three cameras (versus the iPhone 11’s two). The iPhone 11 also has a new night mode that captures really nice shots in low light.

Quick poll! Will you buy the iPhone 11? 📱

For a full breakdown of everything Apple has release in 2019, check this out.

NEW POD! This week, Ryan is joined by a friend, writer, and student of human psychology, Nir Eyal. They cover: 

🧠 The true impact of tech on your brain 
👀 The attitude change in tech over the past few years
👏 Ethical product development 

Listen here. 👈

P.S. ONE DAY LEFT! Enter our giveaway to win $150 in Lyft credit. 🚘