$5M for your dogs
Last week, a new startup called One Health made headlines with a fresh $5 million seed round from Andreessen Horowitz, Lerer Hippeau and Y Combinator. Contrary to what its name might suggest, One Health is not just another healthcare startup. Its mission is to help your dog fight cancer. 🐶
Brandless also had some pet-related news last week: the company is expanding beyond it's $3 price point to launch a line of dog (or cat!) Frisbees, collars and freeze-dried treats for $9. Pssst: They're competing with Amazon.
Both announcements point to the fact that pet tech is booming.
Need more evidence? BarkBox ($81.7M raised) reportedly delivers its pet-themed boxes to over 600,000 subscribers each month. And let's not forget that on-demand dog walking service Wag raised $300 million from SoftBank last year. Shortly after that, Wag's biggest competitor — Rover — raised a $155 million round ($310.9M total) .
Basically, when it comes to our beloved furry friends, the potential to make $$$ is high.
What else will pet owners pay for?
🐾 Custom socks with prints of your dog
🛏 Casper dog beds
🍗 A pet meal subscription service that delivers fresh food
🐩 Dog collars and leashes that are easy to clean
😁 Chew toys to help your dog brush its teeth
🐕 Handmade stuffed copies of your pet
Not a pet owner? Maybe forward this email to your doggo-obsessed friend.
Pssst - we're on Instagram now!
Last week we looked at:
🍹 A drink to get you buzzed without booze
🤔 A dating app that for both singles and takens
💦 Water from the Alps with some *intense* branding
👏 A simple, minimalist habit tracker we might actually use
Grow your app with Setapp: revenue, users, & AI

You shipped the app. Now comes the part nobody warns you about.
Billing across dozens of countries. Licensing agreements. Tax compliance. Customer support for users you haven't met yet. And if your app does anything with AI, add provider management and infrastructure costs to the pile. None of that is why you started building — but all of it is now your problem.
Setapp is trying to take it off your plate.
You probably know Setapp as the subscription marketplace — one monthly price, hundreds of Mac apps. On May 21st, they turned toward developers. The pitch is simple: list your app, reach users who are already looking, and let Setapp handle the business layer.
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