Influencers, be gone

What's the one quote you go back to over and over again for motivation? We like "Believe you can and you're halfway there," by Theodore Roosevelt, submitted by Tom Gray on Twitter. Get inspired by the community and share yours here.

It’s not easy making buying decisions in the era of influencer marketing.

Determining the authenticity of claims online is challenging, and — given that a lot of people are receiving compensation for their endorsements — skepticism is often warranted.

“Filtering all the information we come across daily on the web can be a lot of work,” empathizes Janine Nitz, maker, and co-founder at Liffery, a new personal research assistant for purchasing decisions. “Everyone wants to influence us, and make us buy. But nobody seems to be interested in how we research, how we buy, and how we make choices.”

Your space, your research journeys: Liffery aims to give users the space and tools they need to remember, research, and make decisions about their online purchases, at their own pace, free from biased influence.

Inspiration from friends, not influencers: Designed to support thoughtful consumers in their quest to make more intentional choices about where they spend their money, Liffery connects to your personal networks, and is advertising-free — until you request relevant content.

Turning Push into Pull-Advertising: "We're flipping the script by letting YOU pull ads when you want,” says Nitz. The app will only serve new products in the form of relevant ads when you are specifically searching for them. “We want you to target the ads and not the other way around.”

The best part? Liffery won’t be selling your data, either.

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