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The Leaderboard

by Product Hunt

This deal flow service provides hands-on fundraising help

There’s not much you can say that will hurt a founder who’s gone through fundraising – they’ve most probably heard it all. Pitching and finding interested investors is one struggle, but as one maker put it, the biggest challenge is “staying excited when you hear ‘no’ for 10-20-30 times in a row.” Sometimes, a single “yes” can kickstart it all. But how do you get there?

Funden runs an “assisted fundraising” program for founders who are looking to make the process easier and who would rather focus their time on building. The team creates and implements a fundraising plan that includes investment analysis, pitch deck review, strategy sessions, storytelling, investor selection, warm intros to Funden’s partner network, and progress management.

While it may seem like the fundraising landscape has slowed down given the current state of the tech market, one of Funden’s makers shares that “not a lot has changed. We're seeing a focus on ‘fundamentals,’ meaning valuations have come down to Earth but deals are still being done for companies that have good growth and teams.”

Once your investment plan is reviewed by ex-VCs and operators, Funden helps you put together a pitch deck and matches you with those interested in investing in your sector and vertical. One differentiator the team shared with the Product Hunt community is its ability to make warm intros, rather than using cold emailing. The platform currently features a network of 500+ VCs, angel networks, family funds, and syndicates that operate globally.

If you’re a founder looking to do a little bit of reading on frequently asked questions around fundraising, you can also check out articles from Jason Yeh, an ex-VC and contributing writer for Product Hunt who covers topics like seeking a lead investor and the concept of “alpha.”

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June 28th, 2022

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