Steve Jobs famously said, “People don't know what they want until you show it to them.”
It’s normal to try emulating those we admire, but many product makers know to take this one with a Himalayan lamp-size grain of salt. Customer research creates better products. The problem is, the process is usually ad hoc and time-intensive. In turn, makers rely on assumptions and can’t iterate fast enough.
We’ve seen a number of new products tackling customer research, including today’s launch of Great Question which combines the full process into one place. This early adopter sums it up well:
“Very excited to replace 3 apps, 2 airtable bases, a few zaps and a whole lot of headache for managing research!” - Darren Chait
With Great Question you can recruit participants with landing pages, manage and conduct research, and easily share with your team, leveraging interview transcriptions and tags.
A common goal we see among products in this space is to help makers integrate customer research into every new release. In that spirit, here are eight more new tools to help you get there.
User Hero - Store, parse, and analyze your data better with this research repository
UserLeap - Run targeted micro-surveys, powered by AI
Maze Templates - Leverage 50+ pre-built user tests and surveys
Surveys by HockeyStack - Create rich, targeted surveys including NPS and exit-intent forms
BlockSurvey 2.0 - Survey securely with a blockchain-powered alternative to Google Forms, etc.
Akin - Replace assumption-based personas with data-driven segments powered by AI
FeedbackLink - Direct happy customers to share and survey the rest
Viable - Sort, tag, and find insights in your helpdesk and survey feedback with GPT-3
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