Everyone's trying to own the TV.
just announced its Live TV platform
, introducing 50+ channels for $39.99/month.
revealed it's working with 12 networks to distribute 24/7 video content, from sports to entertainment, just yesterday.
continues to experiment with its "TV button" strategically placed at the bottom of its mobile app.
launched its own live TV
service two months ago.
introduced a wacky, social video app called Cabana
, recently fueled with $30M in funding, also wants you to cut the cord
And then there's Netflix, Amazon, HBO, and several others
fighting for your 's and subscription .