Everyone's trying to own the TV.

Hulu just announced its Live TV platform, introducing 50+ channels for $39.99/month.

Twitter revealed it's working with 12 networks to distribute 24/7 video content, from sports to entertainment, just yesterday.

Facebook continues to experiment with its "TV button" strategically placed at the bottom of its mobile app.

YouTube launched its own live TV service two months ago.

Tumblr introduced a wacky, social video app called Cabana.

Pluto.TV, recently fueled with $30M in funding, also wants you to cut the cord.

And then there's Netflix, Amazon, HBO, and several others fighting for your 's and subscription .