... ticket. A specific data point from an internal survey. Content with these "original experience signals" got cited 2.8x more often. The trust gap: Google's E-E-A-T framework now explicitly prioritizes "Experience" as a trust signal. Yotpo's 2026 GEO guide notes that "90% of young adults respond more favorably to imperfections that signal reality than to polished, corporate perfection" . AI generates polished. Humans generate imperfect. The market prefers imperfect. The same guide reports that brands cited ...