... that" reaction: look at the bottom-left "TRY & FORGET" quadrant. Not every app should be trying to climb toward the top-right. I build offline, buy-once desktop utilities, so DAU/MAU is honestly the wrong yardstick for what I do if someone opened my tool every single day, something would have gone wrong. The win is the opposite: solve the problem in five minutes, get out of the way, and be the first thing they reach for the next ...