... which allows me to discuss on equal terms with other startup founders and C-suite. I don't think one of the brands needs to be built before the other, I would rather work on both in tandem. Comment from Sal Georgiou(@sal_georgiou1): Nika, great post. Honestly, I have been thinking about this for a long time for my own product. Both approaches personal brand first or product first can work, but they definitely speak to different types ... ... makes pricing easier. Products from anonymous creators compete on price. Products from known practitioners with a track record compete on trust. That's a completely different conversation. Comment from Samir Asadov(@samir_asadov): For specialist/practitioner products this 'brand vs

... cheer you on! If you're doing a startup and not applying, why aren't you applying? If I were starting a company today, I would 100% apply even though I've done it before with @Tandem (S19) for a few key reasons: The partners help. A lot . (this isn't common. Most people who say they help startups are neutral or harmful) The network is insane , especially for b2b companies. It will accelerate your G2M like nothing else ... ... although they are legends. This has always been the case, and I wouldn't be deterred. You are an orde of magnitude (or two) more likely to die from not finding product-market fit than you are from a competitor

... discover some new products I hadn't seen before. I'm also just a big fan of desktop apps over web apps. I find it a lot easier to stay focused when I'm flipping between apps vs flipping between tabs. These are the apps in my dock: @Google Chrome - Pretty basic. I've really been considering switching over to @Horse though. @Slack - The de facto option. @Superhuman - Maybe the fastest I've become a fan of a product ... ... This + @Neovim is just @Claude by Anthropic - This has been my LLM of choice for a while, and I really like having it as a desktop app. Especially the keyboard shortcut to quickly bring it up and ask something. @Tandem