... Flow in January. That would give us four months to get it ready. But I expedited the timeline. Six weeks, gun to your head: What would you do to launch this product? In that month and a half, we spun up an entire marketing operation and did a huge drop on October 1, 2024. It was actually pretty successful. We got millions of views and hit #1 on Product Hunt for the day and the week. Two months before that ... ... weren't even a consumer software company. By January, we were seeing long posts on LinkedIn and X about how the product had changed people s lives. We also saw ~20% of our users convert to paid (vs