... thought we knew We assumed enterprise customers wanted the same things as our small business users, just more of it. More security. More control. More features. We never talked to them. We read blog posts. We looked at competitor pricing pages. We guessed. Here's what we missed: Procurement cycles. Enterprise deals take 6-12 months. We had 30-day sales cycles. We weren't built for that. Security reviews. We needed SOC2. We didn't have it. Customers asked ... ... danger. "I'd use it all the time" sounds great but means nothing. "I'd stop exporting to CSV and manually reformatting every week" means there's real pain. That's the signal. You're right about loud vs

... score based on coverage, pressure, motion, and timing so you always know how well you brushed. FSB (Fully Smart Brushing) Technology BrushO analyzes brushing angles, pressure, zone coverage and guides you toward healthier habits. Rich habit tracking Morning vs. night performance, pressure history, missed zones all fully visualized. Smart LED Ring Feedback Real-time pressure guidance to protect your gums. 45-day battery + wireless charging Travel-friendly and long-lasting ... ... built BrushO Good habits shouldn t be complicated. BrushO helps you build them with simple, actionable insights and makes oral care feel a little more futuristic. Would love your feedback If you re into smart devices, health tech, or quantified