... running a studio, agency, or consulting firm, what makes your offer defensible long-term? Is it process? Brand? Speed? A community? IP? I run a service business that supports founders through strategy, design, and execution ( The Projek ). One thing we re exploring is turning our internal playbooks and frameworks into mini-products and building a small community around our early-stage clients to give them more than just a deliverable. Curious to hear what others are doing ...