... opened with a unique angle - you scroll into the motion - you re curious, you stay, you hit view completion, video hits recommendation: https://www.tiktok.com/@lu.cella... They don t just make good content. They design for performance. 5. Creativity Carl Pei once said something to me that stuck: "Creativity is just marketing efficiency." I loved the framing because that is what earned media is all about. The more creative you are, the harder your marketing works for you. It earns impressions ... ... with great marketing momentum and been really let down by the product! Comment from Dan Bulteel(@dbul): @arungopidas  Haha now we both are! Comment from Narmin Farzaliyeva (@narminfarz4): Anyone can generate content now, but knowing what's right vs