... that someone used our product to process something real and then moved on with their day. Has anyone else found that the most meaningful user actions in your product are the invisible ones? Comment from Fatima Khan(@fatima_shehzad): @monatruong_murror  Thank you so much. Your words are so kind. I am glad I was able to put what Murror does for everyone. Comment from Mona

... When someone journals on Murror, our AI doesn't just process text. It reads emotional weight. It picks up on patterns the user might not see yet -- the way their language shifts when they talk about work versus family, the recurring themes they circle back to every few weeks, the gradual change in tone that might signal something deeper. We built this because it makes the product better. The AI can ask more relevant questions, create more meaningful reflections ... ... know when to give space versus

... limitation? Comment from Adam Idress(@adam_idress): Finally, someone gets it. Smarter AI doesn't always mean better sometimes it just means the user checks out. Asking good questions > giving good answers. Love this approach. Comment from Mona Truong(@monatruong

... hard sentence to say in a pitch. Did you find a way to reframe that metric that landed, or did you have to filter for investors who already understood the category? Comment from (@new_user___133202617a1838aaa823a24): @monatruong_murror   @nolan_vu  Useful framing. I would measure whether the user reached a clear decision boundary, not whether they stayed longer: did they enter the minimum inputs, get a concrete range or checklist, and leave knowing what to measure ... ... they re uncovering new layers. The north star stops being sessions and starts being depth. Your resolution moments metric is the right instinct we just extended it: what comes after resolution is the next question worth asking. Comment from Mona

... proper Next.js/React framework paired with a solid relational database) will save you months of deployment nightmares down the road. Good luck with the rebuild you're making the right move! Comment from Anders T.(@atherkildsen): @tessa_lynch   @mona_kohlhaas this is the realest part of the whole thread imo. you get a dev who actually understands what you're trying to build, and suddenly you're a team instead of one person fighting tooling issues. that pivot moment ... ... engineering thinking. The idea of I ll build a production SaaS in one day with AI feels a bit utopian to me. Great for demos. Much harder once real users and real complexity arrive. Comment from Alper Tayfur(@alpertayfurr): @mona

... product experience might be the one that teaches you to need it less. Curious if other founders have faced this tension between engagement metrics and actual user wellbeing and how you navigated it. Comment from Nolan Vu(@nolan_vu): @monatruong_murror  you're welcome. I would love to follow your following posts on boosting and raising your business and share useful experiences and insights like this. Comment from Mona

... When we first launched Murror, the number one feature request was always the same: "Can I talk to the AI?" Users wanted a chatbot. Something they could vent to, ask for advice, get instant feedback from. Every competitor had one. Every investor asked why we didn't. So we built it. The first month looked incredible. Session times tripled. Users came back more often. The engagement charts were exactly what you'd want to show in a board meeting. Then ... ... more helpful over time. Curious if other builders have faced this where the data clearly supported a feature, but your gut told you it was doing more harm than good. How did you decide? Comment from Mona

... make someone want to sign up? If not, you might be selling the technology instead of the transformation. Would love to hear from other founders: have you experimented with de-emphasizing AI in your positioning? What happened? Comment from Mona Truong(@monatruong

... everyone, I'm Mona a marketer turned builder from Germany. Last summer, I conducted a survey among solopreneurs and small business owners. My goal was to understand their struggles when it comes to marketing. The results absolutely shocked me. 80% of those surveyed didn t know what their KPIs (Key Performance Indicators) were or what to do with them. In other words, four out of five business owners are essentially flying blind when it comes to their marketing efforts ... ... software; it s designed to be your trusted partner, stripping away the complexity and showing you exactly what works, so you can make informed decisions. If you have questions about it, don't hesitate to ask. :) Comment from Mona

... There's a pattern I keep noticing across the AI products that actually stick with people vs. the ones that get tried once and forgotten. The forgettable ones try to be impressive. They show off what the model can do -- generate faster, automate more, produce output at scale. And they're genuinely cool for about 15 minutes. The ones that last? They help you see something about yourself you couldn't see before. I've been thinking about this ... ... love to see more builders talk about: how do you design a mirror that reflects honestly without becoming overconfident or emotionally manipulative? That trust boundary feels like a big part of whether these products become genuinely useful. Comment from Mona

... sends a report that sounds more like: With your content, you earned $XY (results) the thing is that we haven't earned any money, but it probably counts "how much time we saved by scheduling things etc." Comment from Mona Truong(@monatruong

... months, our most requested feature at Murror was a chat function. Users wanted to talk to the AI the way they talk to a friend. It seemed obvious. Every competitor had it. Every feedback form mentioned it. So we built it. And within two weeks, our core metrics started dropping. Session length went down. Return rate went down. The thing users said they wanted was actively making the product worse. Here is what we discovered when we dug into ... ... lesson isn t "ignore user requests" it s to keep asking why until you hit the actual need. The chat request was a symptom; the real ask was for flexibility. You found that. Most teams don t. Comment from Mona

... circles very efficiently. What has been your experience? Have you ever slowed down and found that it actually accelerated your progress? Comment from Jason Henderson(@jason_henderson2): How do you balance user feedback with your original vision? Comment from Mona Truong(@monatruong

... without AI", or "free of AI slop" projects popping sooner or later. I agree it would be niche, but a niche with great traction & commitments once it starts. Comment from Robert Vassov(@robert_vassov): Learned from your post Mona, thanks. I am tinkering with embedding an AI assistant into my program to handle complex questions that will ultimately reduce email support. I have to very careful and implement it unobtrusively and not make it the focus of attention. Reading ... ... Whether a warm glow or heat in my home or starting my car. Food - sustainment, comfort, memory-making. Hotels - rest, relaxation, reset. The "sell" is in what "it" affords to DO for me, my family, my colleagues. Comment from Mona

... learning mirrors exactly the "pick what fits today, rotate the rest tomorrow" approach you described. Free for 3 lists, $6.99 one-time for unlimited (no subscription ever). iOS only. https://apps.apple.com/us/app/di... Comment from Robert Newport(@robnewport): @monatruong_murror  great advice! Thank you. Comment from Robert Newport(@robnewport): When I started counting my steps, I was shocked to see my count was as low as 50 per day. I try to volunteer for as much walking and moving around ... ... working day I usually plan my day in simple old-school notebook :) and.. it actually works super great for me! it's like task tracker that always open on second screen Comment from Nika(@busmark_w_nika): @monatruong

... didn't manage to meet them this time around. But if I had to thank myself, that would be for: 1. Remaining committed to the strong human values such as honesty and sincerity. And that's probably it :) Thanks @monatruong_murror for giving me a chance to pause and think about it! Comment from Kavyashree S(@kavyashree_s1): @monatruong

... from ravenasjournal(@ravenasjournal): for real though, i'm grateful for: my family who love me unconditionally, my dogs who also love me unconditionally, myself who turns up everyday to support 1 & 2 Comment from Nika(@busmark_w_nika): @monatruong_murror  That's why I work out and walk a lot :) Comment from Wil Ramos(@wil_ramos): -waking up -family -my health Comment from Mona