... challenge: How do you reach consumers who don't know they need your product yet? Here's what I've tested so far: Paid ads expensive, low conversion. CPAs are brutal for a free extension. Cold outreach to micro-influencers

... slow and heavy, which is why big corps often go through marketing agencies. For early-stage startups, that kind of scale is tough to pull off. Lately, I m co-founding an AI startup and trying out micro-influencers

... considered options like influencer marketing and digital advertising, but we d love to hear your thoughts and experiences. Here are a few specific questions: Influencer

... Creating BTS content about what went into the launch or how feedback is shaping your next product iterations. People love to feel part of the journey. (I'm a big content guy and I put content over everything) Use Micro-influencers

... lean more towards affiliate or commission-based models rather than large one-time fees. If there s a flat fee, I d keep it very limited and only with influencers who show real engagement. Networks & format: Micro

... part, use FirstSales.io to launch an outreach campaign. Please do not sell them your product; instead, invite them to your community; this will increase your reply rate & future conversion rate without burning leads. 5) Collaborate with a few Micro-Influencers