... everyone :) I m a model and the founder of Masira . After years in the fashion industry, I ve seen (and lived) the same cycle over and over: a closet full of clothes, yet "nothing to wear." Most of it comes from trend-driven buys pieces that don t work with what we already own, feel exciting for a month, then get pushed aside. That cycle fuels overconsumption, waste, and a lot of unnecessary anxiety. So I m building Masira