... years ago, shipping constantly was almost a marketing strategy. Pieter Levels, Jennifer Dewalt, Marc Lou building fast gave people a reason to follow the journey. Every launch created another story and more momentum. But AI changed the equation. Now anyone can ship an app every week, and a lot of them are buggy, generic, and make $0. Shipping itself is no longer impressive. Do you still think launching lots of products is a good strategy, or is focus more valuable ...

... product and spend years making it successful. This makes sense when you are building a venture-backed company and trying to create one huge outcome. But I am not sure it is the best strategy for indie hackers. The alternative is what I call the many-donkeys thesis . Instead of betting your entire career on one product becoming a unicorn, you build a portfolio . You might create ten products. two eventually make $10K+ per month five make between ... ... main businesses. By 2019, the two had reached more than $1 million in combined annual revenue. But they came from years of launching and experimenting with different ideas, not from correctly identifying the perfect company on day one. Marc Lou

... other words... what are your capabilities? What are your multi-project management skills? Because I feel like people like Marc Lou or Levelsio do a lot of them and as solo founders, they are pretty fast and versatile (but they probably delegate some things to other freelancers - that's my guess). How many projects can you handle at once? Either solo or together? For example, I was handling 5 or 6 at one time, but it soon took its toll ... ... urgent so I was context-switching into three different "modes" a day. What ended up helping wasn't cutting project count, it was a filter that told me which 1-2 things actually needed a decision from me today vs

... Tibo and JK Molina were doing with TweetHunter. The way they built in public, iterated fast, and turned a simple idea into a real business was hard to ignore. And sell it really quick. At the same time, Marc Lou and Pieter Levels have been constants on X for a long time. Both proving in very different ways that a solo founder with the right distribution can go incredibly far. So I'm curious: Who was the founder or builder ... ... enjoy distribution more than building. Especially in 2026, I think it s become relatively easy to build a product. But distributing it definitely hasn t become easier. If anything, it s harder now, because there are so many more competitors

... social media to sell a product (or themselves). It always depends on the final customer; I can clearly see that companies usually bet on a few things: their personal brand (often LinkedIn and X, e.g. Levelsio and Marc Lou for B2B, or Instagram in the case of influencers and their products) purely paid ads (across Meta e.g. minimalist phone, where there is almost no organic content) community-driven growth (Discord, Reddit, Facebook groups, Slack communities, etc.) Social media ...

... people can be in charge, as there is a limited space for them too). Comment from Nika(@busmark_w_nika): @david_sherer  I also think that they distribute work to freelancers (e.g. I do not expect from Marc Lou to edit videos  he also hired a video editor for his YouTube and he has profits from YT too), but that work will be more task-based than hour-based. Comment from Nika(@busmark_w_nika): @stoyan_minchev ... ... market it The first two things are easier now with AI, but the third one is not so easy. Comment from Nika(@busmark_w_nika): @alexeyglukharev  IMO, teams will win, but not to such an extent (200 vs

... from Memi Lavi(@memi_lavi): I would suggest looking at it the other way around: Define what's the conversion rate you want to see, and work from there. The Freemium model is always a trade-off: Collecting users vs making income. The balance dictates the conversion rate. I'm currently thinking about the exact same question for a product I'm working on, and this is how I try to think of it: When considering the free/paid features ... ... other hand - a not-so-happy free users will never become paid ones, and users, even free ones, are a great resource that can be used for other endeavors. So first I think about the goal - free users vs

... Twitter, it is classic many of us follow YCombinator people, Angel Investors, or big indie makers. The most popular are: Garry Tan Levelsio Marc Andreessen Marc Lou Michael Seibel Naval Do you know any other person worth following because of their good takes on entrepreneurship and practical pieces of advice? It can be smaller accounts, too. [P.S.: I do not know why it shows that US flag, I just copied some Twitter link. But I can frame it like: Happy ...

... comes to books, I'm glad I added them back to my evening routine, as reading really helps to wind down at the end of a tough day. Comment from Alex Cloudstar(@alexcloudstar): @busmark_w_nika  Probably Marc Lou. Dude just keeps building quietly and improving every time. No hype, just progress. Comment from Alex Cloudstar(@alexcloudstar): Love this. I ve been in the same loop working, building, launching nonstop. What helped me most was switching context instead ...

... workflow without them now. Comment from Sanskar Yadav(@sanskarix): Oh yes, I just saw @abod_rehman 's comment, two exactly the same tools :D Comment from Nika(@busmark_w_nika): @yingjun_cheng  That reminds me that Marc Lou launched the MRR detector (whether profits from screenshots are real or not) :D https://trustmrr.com/ Comment from Nika(@busmark_w_nika): @t0ha  The most visible for me were Raycast and Obsidian. Haven't heard much about Wellstory and TablePlus. Gonna ...

... public is alive, but it needs to shift more toward lessons and less toward vanity stats. Comment from Alex Cloudstar(@alexcloudstar): @byalexai oh nice. What do you think about his content? Comment from Alex Cloudstar(@alexcloudstar): @byalexai marc lou for example is doing a good job with his newsletter Comment from Mayas Haddad(@mayashaddad): I think building in public can be a good marketing boost when your audience is also your commercial target Other than that, it's at best ...

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... already connected on LI :) Comment from Nika(@busmark_w_nika): @jordansvision  I reckon you are a dev, right? Maybe some sneak peaks, learnings, recaps or small milestones could start more interest in your audience. Yesterday read Marc Lou's newsletter. There was a good thought: "4. Post your wins Got 300 visitors from Reddit? Made $19 this week? That s content. That s how you grow." Comment from Nika(@busmark_w_nika): @raniazyane  Hey Rania :) Thank ...

... Alex Saint I m a solo indie hacker based in Paris, and fun fact I only started coding thanks to AI tools. I got inspired watching Marc Lou s videos on YouTube, picked up some tools, started building and tweeting. A few months later: Grew a 3.7k+ following on X (started mid-January) Built the Fail in Public community, which hit 6,000 members in under 3 months At the core of everything, I ve always wanted to help ...

... goal was to learn the exact parts of each stack so that I can build a SaaS, not every tidbits of it. This is not something I can learn all by myself. Final & successful attempt: CodeFast by Marc Lou ( https://codefa.st/?via=90daystocode Affiliate link) Marc's course worked amazingly well for me. The course is basically a hand-holding session of building a simple product feedback board from start to deploying. I completed it by deploying my first software ... ... built all by myself. I understood the most part of it on the first try, some needed revisiting. Started building another product immediately. This time, I switched my code editor from VS

... tool and want visibility without giving up half your margin, let s talk. Happy to answer any questions here or via DM or louis@yakuraapp.com Comment from Rodrigo Soviero(@rodrigo_soviero): Just sent you an email. Sounds interesting! Comment from Lou Rossi(@yakuraapp): @rodrigo_soviero  I'm grateful for the opportunity to collab and look forward to helping each other ...

... screwdriver to a painter needs to be framed and hung. Totally agree on skipping the feature checklist syndrome,it s tempting, but a time sink when you ve only got an hour. Appreciate the clarity here. Comment from Lou Rossi(@yakuraapp): "You know what feature you should have ..." A safe working build, Landing Page, collaboration time. Everything else is cut. Comment from Nataliia M(@nataliia_makota): Maybe it's a mistake, but I really want to take all my work ... ... just smarter it s more sustainable. Wishing you all the momentum as you launch. And honestly? No more abandoned GitHub ghosts sounds like a great milestone in itself. Comment from Ambika Vaish(@ambika_vaish): @yakuraapp  You nailed it, Lou

... that. Maybe that's the reason why I haven't completed anything because I want to know many things :D Have you somehow tested the problem with other (possible?) users? I mean, whether there is a demand. Comment from Lou Rossi(@yakuraapp): I'm a Data scientist - past. So I had coding experience but ZERO knowledge re; development. I did exactly what you said in this post and got stuck at deployment. Stuck HARD. My working copy was messy ... ... best way to keep it fun and meaningful. No pressure to ship or impress, just pure curiosity and learning. And yeah, Reddit and PH are perfect places to begin with. Comment from Ambika Vaish(@ambika_vaish): @yakuraapp  Hey Lou

... product in their store, it's 30%. So it's good to have both a website that can convert your user, and Gumroad as well (if they happen to convert from their store, why not, == free users) Comment from Lou Rossi(@yakuraapp): @mia_k1  Re: #2 - I've experienced a similar feel with cold outreach in this field - people are super friendly and always looking to collaborate! Thank you for your response, I agree thoroughly with #4 Comment from ... ... Maria-Cristina Muntean(@mia_k1): Hey Lou

... After my data engineering internship last year, I started building stuff on the internet. Found out about the whole indie hacker world through Marc Lou. Since then I've built a SaaS that let's you chat with PDFs ( pdf-interact.live ), a free tool that let's you add text to images and edit them ( add-text-to-image.editmania.tech ) and a website serving as a hub for calculators ( calcverse.live ) which went viral on Hacker News last week. While I've launched the first ...

... place where most projects are more "corporate" or funded by VCs but there is still some amount of buildinpublic makers, indie hackers or solopreneurs. Do you have your favourite besides those big ones? (I mean besides Levelsio or Marc Lou) For me, it is e.g. @andreihudovich with BlueskyMeter  Analytics for Bluesky social media @lera_kuntsevich1 with ClipWing a tool for video creation @iuliia_sh  with PaperMark a tool for LinkedIn post creation and growing the follower base ... ... makes a real difference. Comment from Tasos V(@cryptosymposium): Amazing , finally some women in the list. Thanks for sharing that, they were off my radar. By the way i laughed a lot at the apart from Levels and Marc lou

... comments receive upvotes, and decreases when they are downvoted. Avoid posting external links if you're new Many subreddits have strict rules about sharing links in posts and comments. Always review the rules before posting. Search for your competitors on Reddit Look for older posts about similar products and consider posting your launch information in those subreddits. Pay attention to how marketers describe their products, keeping your introduction concise and easy to understand. Avoid presenting your product launch like ... ... founder of Boringlaunch.) Comment from Ghost Kitty(@ghost-kitty-2821142): Comment Deleted Comment from Tania Bell(@taniabell): look for ppl who successfully launched on Reddit and see what they've done and where they post. Marc Lou

... business, but some offers make more sense as a one-time payment; so depends on what you're selling. Comment from Tasos V(@cryptosymposium): Strange, I was thinking about this today and I read a nice article from Marc Lou about this. I would say for early stages, especially during validation phase (PMF) it would be better to have an one-time payment to your product. That way, you can validate and generate revenue fast. Especially as a solopreneur, giving ...