... easy. Starting with cold out reach, I am currently trying a variety of tools to improve our cold outreach. Here's what I'm planning to try or have tried Instantly Apollo Hunter.io Attio Gojiberry Lead Bay Lightfield Hubspot What is everyone else using? Would love to connect and chat ...

... Building a proper GTM strategy is difficult with so many AI tools on the market. CRMs alone have many options: Hubspot Attio Apollo Hunter.io Lightfield Then you have a variety of integration tools and cold outreach tools. Plus you can also create some of your own with Claude and MCP. What stack are other founders currently using for B2B SAAS? Would love to hear how you identified the right stack ...

... most people overlook. Subtitles alone don t carry tone, context, or on-screen meaning especially for content-heavy videos. Full localization (voice + visuals + intent) feels like the real unlock for global reach. Comment from CY(@lightfield): @jade_melissa1  yes, solving that meant treating video as a multimodal problem not just voice, but visuals + layout together. Comment from CY(@lightfield

... Interesting twist: Several people said they actually skip launches starting with AI unless the use case is extremely clear. Takeaway: Most clicks happen in 2 sec when the product is instantly clear and obviously relevant. Comment from CY(@lightfield): @marces_wiliam  So basically: instant clarity (name + tagline) understand it in 3 seconds click. Comment from CY(@lightfield

... something that felt obvious to you? * Did anything actually help you break out of that founder blind spot ? I think there s a lot of hidden learning here. Comment from David Kaufman(@davidkaufmann): Lots of hidden learning here indeed, @lightfield ! Going on a conference/meet-up where your audience is hanging out helps a lot - I think it's way more efficient to test a pitch in a live conversation, as you get instant feedback, verbal and non-verbal ... ... build_with_aj  Right. Features and benifits, What's in it for them? "This provides end to end security blah blah blah" Blank stare. "You can sleep at night" I'll take it! Comment from Mark Bradford(@markbradford): @lightfield

... right default for AI products? Or do some products actually benefit from starting in smaller, simpler markets? No strong conclusion yet just a tension I keep running into. Curious how others are thinking about this. Comment from CY(@lightfield): @jojo_li  Totally fair point localization used to be genuinely hard. From our side, tools are getting much better though. We launched Vozo s video translator on PH last year, and over the past year most of our work hasn ... ... friction that tools don t magically solve. If you ever try it and something feels off, I d honestly love to hear where it breaks that s how most of our improvements happened. Comment from JoJo (@jojo_li): @lightfield

... timing of when to invest (product, messaging, distribution) is still pretty fuzzy at least for me. Would love to hear how you ve approached this, or why you decided not to (yet). Comment from Matthias Biehl(@matthias_biehl): @lightfield  That gives it some great perspective. Gotta look into those AI translation tools for my platform. Comment from Matthias Biehl(@matthias_biehl): I actually am face with challenge but the other way around. I'm launching to a mostly German ... ... speaking audience and right now I'm unsure whether or not I should be offering a German version. I think that is only an option for me if the English really is limiting my national reach. Comment from CY(@lightfield

... both audiences are mostly US-based, resp. 64% for TLDR and 53% for Product Hunt. Product Hunt has a significant proportion of founders (19%) and subscribers are more likely to work in early-stage companies under 100 people (59% vs. 29% for TLDR).  Higher open rates on TLDR, cost-effective on Product Hunt TLDR reports a 44% open rate (OR) Product Hunt: 41% OR  Looking at the ad opportunities, TLDR offers 3 different placements. The primary placement ... ... targeting early-stage companies and looking for a cost-effective channel, sponsoring Product Hunt's AI newsletter might be a good option.  Over to you! What channels are you planning to explore in 2026? Comment from CY(@lightfield

... tell a story fabricated to make me look like a "true founder" https://x.com/colingrowlancer this guy on twitter does the linked thing. It's a hard market because linkedin frowns upon automation. Comment from David Kaufman(@davidkaufmann): @lightfield  hey, your observations resonate with me. I'm building a product which is heavy with data, so I have a nice source for thought leadership posting. Considering that it's a B2B tool in a relatively new niche where everything ... ... yulianazarenko): @busmark_w_nika  I think it was at least 3 posts per week. No, I don't think it's a full-time job, especially if you use AI tools at least for research. Comment from CY(@lightfield

... that reminds me that almost each AI website has a purple colour within the design :) Comment from Nika(@busmark_w_nika): @amine_bensousi  as soon as you launch, dm on LI :) Comment from Nika(@busmark_w_nika): @lightfield  Thank you! Now, I need to double-check the assets and texts :D Comment from Nika(@busmark_w_nika): @build_with_aj  I appreciate the creativity. You do not have to be fully unknown; just create a shadow that ... ... website is poorly designed, with no proper sections or information on the product, or a demo of the product, I get the impression that not a lot of effort was put into it. Comment from CY(@lightfield

... upvoting 2. building the product page early and getting followers before the launch. the "follow" count matters more than i expected for day-one visibility 3. forums > cold outreach. commenting on threads where your product is genuinely relevant (competitor discussions, "what are your favourite apps" threads) gets way more quality attention than dm blasts 4. being transparent about what the product doesn't do. the "we're simple and that's the point" positioning seems to resonate better than ... ... polished launch-day appearance. People remember the founders who leave useful comments, ask good questions, and show up across different threads. That kind of familiarity seems to matter more than a burst of self-promotion. Comment from CY(@lightfield