... both technical and non technical users, that's a Winner! Comment from Madeline Fisher(@madeline_fisher): @marces_wiliam  Totally agree. If it's not clear in a few seconds, it's easy to scroll past. Comment from CY(@lightfield): @busmark_w_nika  That s fascinating almost like a mental checklist. Surprised logo plays such a critical role here. I feel most people pay less attention here. Out of those signals, which one usually changes your mind the most ... ... example, would strong social proof ever make you click even if the tagline is just okay? Comment from CY(@lightfield